Marketing Plan
JORGE MARKETING PLAN FOR “PASTELES AND EMPANADAS”
A Marketing Plan Presented by:
Jorge L. Pichardo
Table of Contents Page 1. Description 3 2. Critical Success Factors for My Marketing Plan 3 Mission Statement 4 Goals 4 Competitive Advantage 4 3. Situation Analysis 5 SWOT Analysis 5 Competitor Analysis 6 Company Analysis 6 Customer Analysis 6 Industry Analysis……………………………………………………………………..7 4. Market-Product Focus 7 Marketing and Product Objectives 7 Market-Product Grid 8 Target Markets 9 Points of Difference 9 Positioning 10 5. Augmenting my 4Ps Marketing Program Strategy 10 Product Strategy 10 Price Strategy 11 Promotion Strategy 11 Place Strategy 12 6. Financial Projections 12 Break-even Analysis 13 7. Organization Detail 13 8. Organizational Chart of Pasteles and Empanadas 14 8. Implementation Plan 14 9. Evaluation and Control during different life cycles 15 Possible Deviations 15 Possible Solutions 15 10. Bibliography Appendices Appendix A: Pasteles and Empanadas Menu 16 Appendix A-1: Pasteles and Empanadas Beverages Menu 17 Appendix B: Pasteles and Empanadas Flyer 18 Appendix C: Pasteles and Empanadas Coupon 19 Appendix D: Pasteles and Empanadas Survey 20
1. Description
Spanish Pasteles and Empanadas will be a new Spanish eating establishment located in Providence Rhode Island. After researching the selection of Spanish appetizer food restaurants in the area of Providence, I realized the need for Spanish Pasteles and Empanadas in that area. Situated at the mouth of the Providence River, at the head of Narragansett Bay, the city's small footprint is crisscrossed by seemingly erratic streets and contains rapidly changing demographics. It is the home to about 180,000 people who earn around $32,000- $38,000 a year with a Spanish population of over 60% having origins
A Marketing Plan Presented by:
Jorge L. Pichardo
Table of Contents Page 1. Description 3 2. Critical Success Factors for My Marketing Plan 3 Mission Statement 4 Goals 4 Competitive Advantage 4 3. Situation Analysis 5 SWOT Analysis 5 Competitor Analysis 6 Company Analysis 6 Customer Analysis 6 Industry Analysis……………………………………………………………………..7 4. Market-Product Focus 7 Marketing and Product Objectives 7 Market-Product Grid 8 Target Markets 9 Points of Difference 9 Positioning 10 5. Augmenting my 4Ps Marketing Program Strategy 10 Product Strategy 10 Price Strategy 11 Promotion Strategy 11 Place Strategy 12 6. Financial Projections 12 Break-even Analysis 13 7. Organization Detail 13 8. Organizational Chart of Pasteles and Empanadas 14 8. Implementation Plan 14 9. Evaluation and Control during different life cycles 15 Possible Deviations 15 Possible Solutions 15 10. Bibliography Appendices Appendix A: Pasteles and Empanadas Menu 16 Appendix A-1: Pasteles and Empanadas Beverages Menu 17 Appendix B: Pasteles and Empanadas Flyer 18 Appendix C: Pasteles and Empanadas Coupon 19 Appendix D: Pasteles and Empanadas Survey 20
1. Description
Spanish Pasteles and Empanadas will be a new Spanish eating establishment located in Providence Rhode Island. After researching the selection of Spanish appetizer food restaurants in the area of Providence, I realized the need for Spanish Pasteles and Empanadas in that area. Situated at the mouth of the Providence River, at the head of Narragansett Bay, the city's small footprint is crisscrossed by seemingly erratic streets and contains rapidly changing demographics. It is the home to about 180,000 people who earn around $32,000- $38,000 a year with a Spanish population of over 60% having origins