MARKETING PLAN
MARKETING PLAN
BETIS BEST MEAT PRODUCTS
A Project Paper
Presented to
The Faculty of the Graduate School
Our Lady of Fatima University
In Partial Fulfillment of the Requirements for the Degree
Master in Business Administration
by
GERARD MICHAEL V. CAOLENG
May 7, 2014
Approval Sheet
As marketing plan advisor, I hereby certify that I have read and evaluated this project paper prepared, under my guidance. I recommend that it should be submitted as a requirement in Marketing Management MBA 206.
_______________________________
Dr. Rommel R. Mansueto
i
Certificate of Originality
I hereby declare that this submission is my own work to the best of my knowledge and belief, and that it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at OLFU or any other educational institution.
I also declare that the intellectual content of this paper is the product of my own work, except to the extent that assistance from others in the project's design and conception or in style, presentation and linguistic expression is acknowledged.
Gerard Michael V. Caoleng
ii
Acknowledgement This project paper would not have been possible without the enduring love and support from family. I would like to dedicate my project paper to my son James Michael and my lifetime partner Gilrose Alfonso. I would like to express my deepest thanks to my professor, Dr. Rommel R. Mansueto , who guided me in making this project. He not only provides me intellectual advice but also shows me how to approach the knowledge.
iii
TABLE OF CONTENTS
Chapter 1 The Problem and Its Background Introduction Statement of the Problem Hypotheses Significance of the Study Scope and Delimitation Definition of Terms
Chapter 2 Review of Related Literature Foreign Literature and Studies Local Literature and Studies
Chapter 3
BETIS BEST MEAT PRODUCTS
A Project Paper
Presented to
The Faculty of the Graduate School
Our Lady of Fatima University
In Partial Fulfillment of the Requirements for the Degree
Master in Business Administration
by
GERARD MICHAEL V. CAOLENG
May 7, 2014
Approval Sheet
As marketing plan advisor, I hereby certify that I have read and evaluated this project paper prepared, under my guidance. I recommend that it should be submitted as a requirement in Marketing Management MBA 206.
_______________________________
Dr. Rommel R. Mansueto
i
Certificate of Originality
I hereby declare that this submission is my own work to the best of my knowledge and belief, and that it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at OLFU or any other educational institution.
I also declare that the intellectual content of this paper is the product of my own work, except to the extent that assistance from others in the project's design and conception or in style, presentation and linguistic expression is acknowledged.
Gerard Michael V. Caoleng
ii
Acknowledgement This project paper would not have been possible without the enduring love and support from family. I would like to dedicate my project paper to my son James Michael and my lifetime partner Gilrose Alfonso. I would like to express my deepest thanks to my professor, Dr. Rommel R. Mansueto , who guided me in making this project. He not only provides me intellectual advice but also shows me how to approach the knowledge.
iii
TABLE OF CONTENTS
Chapter 1 The Problem and Its Background Introduction Statement of the Problem Hypotheses Significance of the Study Scope and Delimitation Definition of Terms
Chapter 2 Review of Related Literature Foreign Literature and Studies Local Literature and Studies
Chapter 3