Marketing Plan
MASTER OF BUSINESS ADMINISTRATION
(ENTREPRENEURIAL MANAGEMENT)
ENTREPRENUERSHIP AND GLOBALISATION
Individual Assignment
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You are the manager of a business that is thinking of going global. Compare and contrast two different overseas markets for the international expansion of your business, covering a consideration of :
• Political economy issues
• Cultural issues
• Entry strategy
• Strategic alliances
Start your assignment with very brief description of the entrepreneurial business you are writing about. This business can be your own business or one that you are familiar with, or it can be a hypothetical one based on an amalgam of several businesses of which you are aware.
Conclude the assignment with whether the business should go to one or the other of the two countries, or none, or both.
The total number of words should be between 2,500 and 3000 words. This word count does not include your cover page, an abstract, table of contents and list of reference or appendices. Thus you can place any supporting material that exceeds this word limit into appendices. However, a reader should not have to look at an appendix to know about the main thrust of the points you are making in your assignment. So make sure all your main points are in the body of your report and refer there to the appendices that will support the points you are making in the body of your report, because the reader may not look at the appendices otherwise.
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CONTENTS
|NO |TITLE |PAGE |
| |ABSTRACT |3 |
|1.0 |INTRODUCTION
(ENTREPRENEURIAL MANAGEMENT)
ENTREPRENUERSHIP AND GLOBALISATION
Individual Assignment
[pic]
You are the manager of a business that is thinking of going global. Compare and contrast two different overseas markets for the international expansion of your business, covering a consideration of :
• Political economy issues
• Cultural issues
• Entry strategy
• Strategic alliances
Start your assignment with very brief description of the entrepreneurial business you are writing about. This business can be your own business or one that you are familiar with, or it can be a hypothetical one based on an amalgam of several businesses of which you are aware.
Conclude the assignment with whether the business should go to one or the other of the two countries, or none, or both.
The total number of words should be between 2,500 and 3000 words. This word count does not include your cover page, an abstract, table of contents and list of reference or appendices. Thus you can place any supporting material that exceeds this word limit into appendices. However, a reader should not have to look at an appendix to know about the main thrust of the points you are making in your assignment. So make sure all your main points are in the body of your report and refer there to the appendices that will support the points you are making in the body of your report, because the reader may not look at the appendices otherwise.
[pic]
CONTENTS
|NO |TITLE |PAGE |
| |ABSTRACT |3 |
|1.0 |INTRODUCTION
Bibliography: 1. Global Business Today – Sixth Edition – Charles W.L.Hill. 2. Doing Business in Japan – Japan-guide.com 3. Japan Trade and Enterprise 4. Japan’s constitution – past, present and future 5. Digital Creativity – Global : Japan (mobile marketing and online advertising industry growth) 6. Indonesia 'encouraging ' foreign investors – Fairfax Digital 7. Indonesia Foreign Investment. 8. The Political Economy of Development in Indonesia – Economic Institute of Indonesia. [pic][pic][pic][pic]