Marketing Plan. Brain Juice
Brain Juice: Captivating Creativity and Rejuvenating the Brain
Executive Summary BrainJuice, the singular product offering of Austin, Texas based AlphaWave Labs, came onto the market with very little promotion or marketing. Even after its entry into the market, the product has had little push from the firm itself to bolster sales or retain customers. The product is strong, as it is an all-natural alternative to prescription medication or energy drinks designed to help with focus. However, the strategy with which it has been marketed has almost failed to exist, necessitating an overhaul of the approach to increase revenues and secure enduring clientele. With promotional strategies amongst college campuses, more diverse customer advocates who make the BrainJuice readily available, and a digital push in terms of advertising, BrainJuice can become a viable competitor against energy drinks and drugs like Adderall. As a much healthier alternative that requires no prescription and a small cost, the potential for BrainJuice is endless. The capital required to provide sampling on college campuses will be expensive, along with the creation and manufacture of promotional materials and gifts, but doing so will increase the brand’s value and marketability. Therefore, BrainJuice will have the opportunity to become a major player within the market, rather than a niche product only used by a small sector of people who have become familiar with the product via word-of-mouth. Despite potential challenges, since BrainJuice already exists within the market, and some noticeable costs that the company is not used to spending on promotional expenditures, the future of BrainJuice looks very positive considering an innovative and diverse marketing plan that commands the attention of consumers. Thus, BrainJuice is most certainly the healthy alternative to all of the processed pills and drinks that students, athletes and employees use to maintain focus, making the future bright
Executive Summary BrainJuice, the singular product offering of Austin, Texas based AlphaWave Labs, came onto the market with very little promotion or marketing. Even after its entry into the market, the product has had little push from the firm itself to bolster sales or retain customers. The product is strong, as it is an all-natural alternative to prescription medication or energy drinks designed to help with focus. However, the strategy with which it has been marketed has almost failed to exist, necessitating an overhaul of the approach to increase revenues and secure enduring clientele. With promotional strategies amongst college campuses, more diverse customer advocates who make the BrainJuice readily available, and a digital push in terms of advertising, BrainJuice can become a viable competitor against energy drinks and drugs like Adderall. As a much healthier alternative that requires no prescription and a small cost, the potential for BrainJuice is endless. The capital required to provide sampling on college campuses will be expensive, along with the creation and manufacture of promotional materials and gifts, but doing so will increase the brand’s value and marketability. Therefore, BrainJuice will have the opportunity to become a major player within the market, rather than a niche product only used by a small sector of people who have become familiar with the product via word-of-mouth. Despite potential challenges, since BrainJuice already exists within the market, and some noticeable costs that the company is not used to spending on promotional expenditures, the future of BrainJuice looks very positive considering an innovative and diverse marketing plan that commands the attention of consumers. Thus, BrainJuice is most certainly the healthy alternative to all of the processed pills and drinks that students, athletes and employees use to maintain focus, making the future bright
References: http://www.naturalbrainjuice.com/alphawave-focus/the-product/ http://www.statisticbrain.com/adderall-statistics/ http://www.amazon.com/5-Hour-Energy-Berry-1-93-Ounce-Packages/dp/B0029ZAOW8