Marketing Plan Cereal Bars
Wake Up! Marketing Plan | January 17
2010
| Seminar Tutor – Hina Khan. | By James Craven, Katie Fortune, Rory Dunlop, Karl Dickey, Omar Farooq and Sarah Crawford |
1. Market Overview
The cereal bar market in the UK in rapidly expanding. Bored with conventional approaches to cereal bars Wake Up bar aims to add extra value to an already popular product. The cereal bar market is now looking for extra ingredients in the bars to persuade customers on to that particular brand.
2. The current situation
Market Needs
Our target market has to find it easy to access our product; this can be established by increasing the supply chain so the product can gain shelf space in supermarkets and general stores. The market is helping people aged 18-25 stay healthy and also help them make up for the breakfast they did not have time to eat.
Market trends.
Health has been a major driver in the cereal bar market and is becoming increasingly important. A healthy, organic, fair trade and nutritious product is in demand and is the trend in the market. These are also our competencies as a niche cereal bar company and on top of this our USP lies in the added glucose energy boost.
Market growth
The Organic Food market continues to be one of the fastest growing segments of the European food market, the values of the market has almost doubled by 2005 and is estimated to grow by another 49% by the year 2010. We have made the right decision in entering our product into the market now as it is still growing and has a good rate of growth. We expect to take advantage of this growth and implement our brand name and image into the market by gaining market share.
Swot analysis
Strengths
Wake-Up! Is the first organic cereal bar to have added glucose, our cereal bars contain wholesome, organic nutritious ingredients. Wake-Up! Is a relevant product as it promotes a healthy lifestyle which is an ongoing issue, it appeals to a segment which is currently untapped by any other organic food
2010
| Seminar Tutor – Hina Khan. | By James Craven, Katie Fortune, Rory Dunlop, Karl Dickey, Omar Farooq and Sarah Crawford |
1. Market Overview
The cereal bar market in the UK in rapidly expanding. Bored with conventional approaches to cereal bars Wake Up bar aims to add extra value to an already popular product. The cereal bar market is now looking for extra ingredients in the bars to persuade customers on to that particular brand.
2. The current situation
Market Needs
Our target market has to find it easy to access our product; this can be established by increasing the supply chain so the product can gain shelf space in supermarkets and general stores. The market is helping people aged 18-25 stay healthy and also help them make up for the breakfast they did not have time to eat.
Market trends.
Health has been a major driver in the cereal bar market and is becoming increasingly important. A healthy, organic, fair trade and nutritious product is in demand and is the trend in the market. These are also our competencies as a niche cereal bar company and on top of this our USP lies in the added glucose energy boost.
Market growth
The Organic Food market continues to be one of the fastest growing segments of the European food market, the values of the market has almost doubled by 2005 and is estimated to grow by another 49% by the year 2010. We have made the right decision in entering our product into the market now as it is still growing and has a good rate of growth. We expect to take advantage of this growth and implement our brand name and image into the market by gaining market share.
Swot analysis
Strengths
Wake-Up! Is the first organic cereal bar to have added glucose, our cereal bars contain wholesome, organic nutritious ingredients. Wake-Up! Is a relevant product as it promotes a healthy lifestyle which is an ongoing issue, it appeals to a segment which is currently untapped by any other organic food