Marketing Plan - Cinema
FACULTY OF BUSINESS MANAGEMENT
PRINCIPLES & PRACTICE MARKETING
MKT 420
Bachelor of Accountancy (Hons)
AC220
Table of Content
ELEMENT | PAGE | BUSINESS OVERVIEW | 1 | MARKETING ENVIRONMENT | 2 – 4 | THREATS AND OPPORTUNITIES ANALYSIS | 5 – 9 | MARKETING STRATEGY | 10 – 13 | EXECUTIVE SUMMARY | 14 |
Company’s Name: Salvatore Cinema (SVC)
Team Members: 1. Aishah Binti Rahim (Leader) 2. Nur Hafizah Binti Raheman 3. Rachel Clare John 4. Bibiana Ruran Sigar
Location:
Indah Permai, Jalan Sepanggar, 88450 Menggatal, Kota Kinabalu, Sabah.
Business Overview: Salvatore Cinema a movie theatre with four screens and a capacity of 200 is located in Indah Permai, Sepanggar. Sepanggar is located around main campus of University Malaysia Sabah, University Technology Mara Sabah, Polytechnic Kota Kinabalu and Kota Kinabalu Industrial Park (KKIP). As Sepanggar currently experiencing a leap in development due to the expansion of Kota Kinabalu, we decided to be the first company that serves the customer the best movie theatre in town. Therefore, Salvatore Cinema will offer the best and latest movie with an affordable price and comfortable seats that can make our customer feel pleasure to spend their leisure time with us. Besides, our customer will enjoy our delicious caramel popcorn and others titbits while watching the movies.
The Malaysian cinema industry still seems to be in a good state, with cinema admissions having more than doubled than last 4 years. The ticket prices are gradually increased from an average of about RM8.00 per ticket in 2008 to about RM10.00 in 2012. Even though the price of the ticket is increasing, people are tending to buy the ticket. Local cinema chains such as Golden Screen Cinemas continue to invest in new cinemas which bring an increase of more than 50% compared to 2008.
1 Company’s Marketing Environment The marketing environment consists of a microenvironment and a
PRINCIPLES & PRACTICE MARKETING
MKT 420
Bachelor of Accountancy (Hons)
AC220
Table of Content
ELEMENT | PAGE | BUSINESS OVERVIEW | 1 | MARKETING ENVIRONMENT | 2 – 4 | THREATS AND OPPORTUNITIES ANALYSIS | 5 – 9 | MARKETING STRATEGY | 10 – 13 | EXECUTIVE SUMMARY | 14 |
Company’s Name: Salvatore Cinema (SVC)
Team Members: 1. Aishah Binti Rahim (Leader) 2. Nur Hafizah Binti Raheman 3. Rachel Clare John 4. Bibiana Ruran Sigar
Location:
Indah Permai, Jalan Sepanggar, 88450 Menggatal, Kota Kinabalu, Sabah.
Business Overview: Salvatore Cinema a movie theatre with four screens and a capacity of 200 is located in Indah Permai, Sepanggar. Sepanggar is located around main campus of University Malaysia Sabah, University Technology Mara Sabah, Polytechnic Kota Kinabalu and Kota Kinabalu Industrial Park (KKIP). As Sepanggar currently experiencing a leap in development due to the expansion of Kota Kinabalu, we decided to be the first company that serves the customer the best movie theatre in town. Therefore, Salvatore Cinema will offer the best and latest movie with an affordable price and comfortable seats that can make our customer feel pleasure to spend their leisure time with us. Besides, our customer will enjoy our delicious caramel popcorn and others titbits while watching the movies.
The Malaysian cinema industry still seems to be in a good state, with cinema admissions having more than doubled than last 4 years. The ticket prices are gradually increased from an average of about RM8.00 per ticket in 2008 to about RM10.00 in 2012. Even though the price of the ticket is increasing, people are tending to buy the ticket. Local cinema chains such as Golden Screen Cinemas continue to invest in new cinemas which bring an increase of more than 50% compared to 2008.
1 Company’s Marketing Environment The marketing environment consists of a microenvironment and a