Marketing plan coca-cola
Report
Marketing Plan
On
(Product Coca-Cola)
Prepared by
Umair Kamran
BS27-2158
Mehmood Khan
Id#0220063
Zulqarnain
Id # 0220013
Hamza ashfaq
Id # : 0000000
Group- 7 Principles of Marketing
Submitted to
Mrs. Raeda Hashim
Lecturer
Greenwich university, Karachi
16th October, 2011
16th October 2011
Table of Contents
Page number
Acknowledgement --------------------------------------------------------------------- 5
Executive Summary ------------------------------------------------------------------- 6
Introduction ---------------------------------------------------------------------------- 7
Beginning of the project -------------------------------------------------------- 7
Preface --------------------------------------------------------------------------- 7
Company Overview ------------------------------------------------------------------- 7-8
History --------------------------------------------------------------------------- 7 Mission Statement --------------------------------------------------------------------- 8
Motto of Coca-Cola: -------------------------------------------------------------------- 9
Strategic Goals ------------------------------------------------------------------------- 9
Short term ------------------------------------------------------------------------ 9
Long term ------------------------------------------------------------------------ 9
Situational Analysis -------------------------------------------------------------------- 10-14
Product Definition --------------------------------------------------------------- 10
Brand Name of Coca-Cola ------------------------------------------------------- 10
External Factors ----------------------------------------------------------------- 11-12
Demographic -------------------------------------------------------------- 11
Social Factors
Marketing Plan
On
(Product Coca-Cola)
Prepared by
Umair Kamran
BS27-2158
Mehmood Khan
Id#0220063
Zulqarnain
Id # 0220013
Hamza ashfaq
Id # : 0000000
Group- 7 Principles of Marketing
Submitted to
Mrs. Raeda Hashim
Lecturer
Greenwich university, Karachi
16th October, 2011
16th October 2011
Table of Contents
Page number
Acknowledgement --------------------------------------------------------------------- 5
Executive Summary ------------------------------------------------------------------- 6
Introduction ---------------------------------------------------------------------------- 7
Beginning of the project -------------------------------------------------------- 7
Preface --------------------------------------------------------------------------- 7
Company Overview ------------------------------------------------------------------- 7-8
History --------------------------------------------------------------------------- 7 Mission Statement --------------------------------------------------------------------- 8
Motto of Coca-Cola: -------------------------------------------------------------------- 9
Strategic Goals ------------------------------------------------------------------------- 9
Short term ------------------------------------------------------------------------ 9
Long term ------------------------------------------------------------------------ 9
Situational Analysis -------------------------------------------------------------------- 10-14
Product Definition --------------------------------------------------------------- 10
Brand Name of Coca-Cola ------------------------------------------------------- 10
External Factors ----------------------------------------------------------------- 11-12
Demographic -------------------------------------------------------------- 11
Social Factors
Bibliography: Mission statement is made with the help of the given data and from the Internet source. Executive summary is written from the catalog. Financial data is downloaded from Internet. Situation analysis is written from the catalog. SWOT analysis is given from the internet . Slogan is collected from the TV. Coca cola logo is downloaded from the Internet.