Marketing Plan Final
marleting plan
A Shady Tree
James Mann
Keller University
1.0 Executive Summary A Shady Tree is a business that offers protection from harmful rays of the sun to its clients. The research being conducted on the effects of long-term exposure to the sun is drawing attention to the need to keep exposed skin covered as well as the need to protect the eyes. The service will require marketing programs to notify potential visitors of its existence to the area of the beach where the business is located. Marketing opportunities exist in town as well as major interstates approaching the area. Hotel chains that offer stands that contain pamphlets as well as travel guides that highlight area amenities are also possibilities. Since this is a new business and therefore has had no prior exposure to marketing campaigns, the sky is the limit on getting the word to the public.
2.0 Situational Analysis A major issue that my service would benefit tourists is having the people on the beach to need the service provided. Local people will most likely not need the service except the cool mist areas and refreshments. Most of these people are familiar with the beach and come prepared with the proper essentials. Locals may need the service if they happen to run out of a product while at the beach. A major force in the macro environment that needs to be considered is the weather. Daily afternoon rain showers, possible approaching tornados, or just not warm enough for a day at the beach could easily affect the profits of the service. The service capabilities are severely limited by space. A small stand, which retracts at the end of the business day, can only support a limited amount of products. A customer survey should be conducted on a regular basis to determine if proper product preference is being met.
2.1 Market Summary The business “The Shady Tree” on the beach would serve the tourists in the area of the Emerald Isle, North Carolina.( Town of
A Shady Tree
James Mann
Keller University
1.0 Executive Summary A Shady Tree is a business that offers protection from harmful rays of the sun to its clients. The research being conducted on the effects of long-term exposure to the sun is drawing attention to the need to keep exposed skin covered as well as the need to protect the eyes. The service will require marketing programs to notify potential visitors of its existence to the area of the beach where the business is located. Marketing opportunities exist in town as well as major interstates approaching the area. Hotel chains that offer stands that contain pamphlets as well as travel guides that highlight area amenities are also possibilities. Since this is a new business and therefore has had no prior exposure to marketing campaigns, the sky is the limit on getting the word to the public.
2.0 Situational Analysis A major issue that my service would benefit tourists is having the people on the beach to need the service provided. Local people will most likely not need the service except the cool mist areas and refreshments. Most of these people are familiar with the beach and come prepared with the proper essentials. Locals may need the service if they happen to run out of a product while at the beach. A major force in the macro environment that needs to be considered is the weather. Daily afternoon rain showers, possible approaching tornados, or just not warm enough for a day at the beach could easily affect the profits of the service. The service capabilities are severely limited by space. A small stand, which retracts at the end of the business day, can only support a limited amount of products. A customer survey should be conducted on a regular basis to determine if proper product preference is being met.
2.1 Market Summary The business “The Shady Tree” on the beach would serve the tourists in the area of the Emerald Isle, North Carolina.( Town of
References: Town of Emerald Isle NC http://www.emeraldisle-nc.org/default.htm American Cancer Society http://www.cancer.org/Cancer/CancerCauses/SunandUVExposure/skin-cancer-facts National Oceanic and Atmospheric Administration. www.noaa.gov/ MedicineNet. http://www.medicinenet.com/skin_cancer/article.htm