Executive Summary ....................................................................................................................................... 2 Situational Analysis: ...................................................................................................................................... 2 Online Shopping ........................................................................................................................................ 2 Product Summary: .................................................................................................................................... 2 Market Summary: ..................................................................................................................................... 3 Market Needs: ...................................................................................................................................... 3 Target Market: ...................................................................................................................................... 3 Market Trends:...................................................................................................................................... 4 SWOT Analysis: ......................................................................................................................................... 5 Competition: ............................................................................................................................................. 5 Key to Success: .......................................................................................................................................... 6 Marketing Research and findings: ................................................................................................................ 6 Marketing Strategy:
Executive Summary ....................................................................................................................................... 2 Situational Analysis: ...................................................................................................................................... 2 Online Shopping ........................................................................................................................................ 2 Product Summary: .................................................................................................................................... 2 Market Summary: ..................................................................................................................................... 3 Market Needs: ...................................................................................................................................... 3 Target Market: ...................................................................................................................................... 3 Market Trends:...................................................................................................................................... 4 SWOT Analysis: ......................................................................................................................................... 5 Competition: ............................................................................................................................................. 5 Key to Success: .......................................................................................................................................... 6 Marketing Research and findings: ................................................................................................................ 6 Marketing Strategy: