Marketing Plan for Blockbuster Enrertainment
MARKETING PLAN FOR BLOCKBUSTER ENRERTAINMENT
COURSE: BA2, GROUP C.
GROUP MEMBERS: * SAMI ELIAS KIBUTA (L0796AAAA00211) * MOHAMMED ABUL KAISAR (L0798MHMHO211) * FATMA ABDULRAHMAN MOHAMMED (L0809LMLM0211) * NISANTHINI SIVASELVAM (L0818KDKD0211)
MODULE: MARKETING MANAGEMENT
LECTURER: LUISE HUNT
Table of Contents
I. MARKETING PLAN SUMMARY 4 II. GENERAL COMPANY DESCRIPTION 4 III. MARKETING ENVIRONMENT AND SWOT ANALYSIS 5 IV. SMART objectives: 6 V. STP STRATEGIES (Segmenting, Targeting and Positioning) 6 VI. MARKETING AND THE 7 Ps 11 VII. CONTROL AND EVALUATION 16 VIII. REFERENCES 17 IX. BIBLIOGRAPHY 17
I. MARKETING PLAN SUMMARY
This marketing plan aims at providing the best strategies and tools that Blockbuster can use to ensure market growth and success in the future. The changing environment of the video rental business has been considered and therefore the solutions have been tailored to match this environment and are flexible and up to date with the market conditions. If the organisation exercises a proper execution of the plan, growth and success in the future are guaranteed in the perfect time.
II. GENERAL COMPANY DESCRIPTION
Blockbuster is a worldwide organisation that is engaged in video rental services. It operates in more than 20 countries but more heavily in the United States. Its stores are both franchise and corporate owned making it a business that can be found almost anywhere in the countries that it operates. As of January 2009, it operated more than 7,000 stores and reported the revenue of $5.29 billion in 2008.
The Ascent:
Blockbuster Inc., originally named Cook Data Services, was founded by David and Sandy Cook in 1982 and its first video store was opened in 1985 in Dallas, Texas. By the early 1990’s, Blockbuster had experienced heavy expansion by opening additional corporate owned stores, franchising, and buying up local video stores. After saturating the national market, it
COURSE: BA2, GROUP C.
GROUP MEMBERS: * SAMI ELIAS KIBUTA (L0796AAAA00211) * MOHAMMED ABUL KAISAR (L0798MHMHO211) * FATMA ABDULRAHMAN MOHAMMED (L0809LMLM0211) * NISANTHINI SIVASELVAM (L0818KDKD0211)
MODULE: MARKETING MANAGEMENT
LECTURER: LUISE HUNT
Table of Contents
I. MARKETING PLAN SUMMARY 4 II. GENERAL COMPANY DESCRIPTION 4 III. MARKETING ENVIRONMENT AND SWOT ANALYSIS 5 IV. SMART objectives: 6 V. STP STRATEGIES (Segmenting, Targeting and Positioning) 6 VI. MARKETING AND THE 7 Ps 11 VII. CONTROL AND EVALUATION 16 VIII. REFERENCES 17 IX. BIBLIOGRAPHY 17
I. MARKETING PLAN SUMMARY
This marketing plan aims at providing the best strategies and tools that Blockbuster can use to ensure market growth and success in the future. The changing environment of the video rental business has been considered and therefore the solutions have been tailored to match this environment and are flexible and up to date with the market conditions. If the organisation exercises a proper execution of the plan, growth and success in the future are guaranteed in the perfect time.
II. GENERAL COMPANY DESCRIPTION
Blockbuster is a worldwide organisation that is engaged in video rental services. It operates in more than 20 countries but more heavily in the United States. Its stores are both franchise and corporate owned making it a business that can be found almost anywhere in the countries that it operates. As of January 2009, it operated more than 7,000 stores and reported the revenue of $5.29 billion in 2008.
The Ascent:
Blockbuster Inc., originally named Cook Data Services, was founded by David and Sandy Cook in 1982 and its first video store was opened in 1985 in Dallas, Texas. By the early 1990’s, Blockbuster had experienced heavy expansion by opening additional corporate owned stores, franchising, and buying up local video stores. After saturating the national market, it
References: Beckwith, Harry, Selling the Invisible: A Field Guide to Modern Marketing, Warner Books, 1997 Caples, John, Tested Advertising Methods, Fifth Edition (Revised by Fred E Slutsky, Jeff, with Mark Slutsky, Streetfighter Marketing, Lexington Books, 1994 Ogilvy, David, On Advertising, Random House, 1987