Marketing Plan for Burt’s Bees
Prepare a marketing plan for Burt’s Bees to further their presence in Scandinavian and Nordic countries.
Executive Summary
The following marketing plan forms the basis for the introduction of Burt’s Bees brand. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals in the Scandinavian market and of its potential would be enable Burt’s Bees to be fully informed of their target market and be able to introduce and sell their cosmetics into the Nordic countries. It enable the company to gain an full analysis of the market and its potential, a clear identification of the target groups, development of the brand with an appropriate a range of marketing tools to launch and promote the brand, strategies that identify and the identification of strategic approaches and activities for a sustainable business venture.
Success will be reflected by a sizeable capture of market shares within this market, while strategically carrying the company up to the top spot as the market leader in the cosmetics market. Implementation and control to ensure the success launch of Burt's Bees product are to be considered.
Current Marketing Situation
Burt’s Bee is a company offering earth-friendly, natural health and beauty care products for 25 years. The brand includes products for total skin health and products are available in the United States, in countries worldwide and through its website. Burt’s Bees products are made by natural goods, e.g. natural milk and honey. 50% of Burt’s Bees products are 100% natural and the rest come in close. The main business mission of Burt’s Bees is orientated around environmental conservation and social responsibility, which is to make people’s lives better everyday naturally and to ensure the position in Scandinavian and Nordic countries of cosmetics market.
In the cosmetics market, Burt’s Bees has many main competitors such as Body Shop, Aveda, Weleda. For example, Body Shop sells
Executive Summary
The following marketing plan forms the basis for the introduction of Burt’s Bees brand. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals in the Scandinavian market and of its potential would be enable Burt’s Bees to be fully informed of their target market and be able to introduce and sell their cosmetics into the Nordic countries. It enable the company to gain an full analysis of the market and its potential, a clear identification of the target groups, development of the brand with an appropriate a range of marketing tools to launch and promote the brand, strategies that identify and the identification of strategic approaches and activities for a sustainable business venture.
Success will be reflected by a sizeable capture of market shares within this market, while strategically carrying the company up to the top spot as the market leader in the cosmetics market. Implementation and control to ensure the success launch of Burt's Bees product are to be considered.
Current Marketing Situation
Burt’s Bee is a company offering earth-friendly, natural health and beauty care products for 25 years. The brand includes products for total skin health and products are available in the United States, in countries worldwide and through its website. Burt’s Bees products are made by natural goods, e.g. natural milk and honey. 50% of Burt’s Bees products are 100% natural and the rest come in close. The main business mission of Burt’s Bees is orientated around environmental conservation and social responsibility, which is to make people’s lives better everyday naturally and to ensure the position in Scandinavian and Nordic countries of cosmetics market.
In the cosmetics market, Burt’s Bees has many main competitors such as Body Shop, Aveda, Weleda. For example, Body Shop sells
Bibliography: / Reference Hayes, J. (2012). Burt’s Bees Case Study