Marketing Plan for Chocolate
Marketing Plan
Gigels Magic Box
Taste of magic"
Company Summary:
In 1978 El Kowery family had established a company in Egypt named El SHAMADAN Co.
For Food Industries S. A. E Business owned by: Mr.Taher EL-Kowery & brothers.
Located in Dekheila, Alexandria, Egypt over 16000 sq. M, producing Wafers, Biscuits, and Chocolates.
Overseas For food Products S. A. E is a sister company of El SHAMADAN for Food Industries located in 6th of October City, Cairo, Egypt covering an area of 28000 sq.M.
It started its activities in October 1992 in the field of sugar & tea packing. In 1995, it added new lines for the production of Cakes.
It is considered as one of the four biggest cake producing companies in Egypt & in the Middle East too his capital more than milliard EGP.
Employees: Above 7500 employee.
Main markets: Africa, Middle East, Western Europe
Business Type: Manufacturer
Category: Food, Beverage-Other Food product
Service We Sell: Wafers, Biscuits, Chocolates and Cakes.
Product Summary:
There are a general increase in snacking, since consumers in Egypt are eating more confectionery as an emotional release from the worries and frustrations of the recent uprising, and the continuing frustrations of Egypt’s transition
El Shamaadan will be reinventing itself by producing a kids chocolate which will be tagged as kid's healthy snack using a nonfat milk to be low in calories and non fat snack with the same quality taste of chocolate and smoothie chocolate feeling with each bite.
Gigles magic box goals and objectives:
- To be the best & quality brand in Egypt
- To meet the need and requirements of the consumers
- To capture the market share
- To be the leader in the healthy kid's chocolate
- Less price than competitor
- located in almost all market
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Situation Analysis:
Product Category Definition
Chocolate is a product of the cacao bean, which you can find in fruit pods that grow on tropical cacao, it grows in
Gigels Magic Box
Taste of magic"
Company Summary:
In 1978 El Kowery family had established a company in Egypt named El SHAMADAN Co.
For Food Industries S. A. E Business owned by: Mr.Taher EL-Kowery & brothers.
Located in Dekheila, Alexandria, Egypt over 16000 sq. M, producing Wafers, Biscuits, and Chocolates.
Overseas For food Products S. A. E is a sister company of El SHAMADAN for Food Industries located in 6th of October City, Cairo, Egypt covering an area of 28000 sq.M.
It started its activities in October 1992 in the field of sugar & tea packing. In 1995, it added new lines for the production of Cakes.
It is considered as one of the four biggest cake producing companies in Egypt & in the Middle East too his capital more than milliard EGP.
Employees: Above 7500 employee.
Main markets: Africa, Middle East, Western Europe
Business Type: Manufacturer
Category: Food, Beverage-Other Food product
Service We Sell: Wafers, Biscuits, Chocolates and Cakes.
Product Summary:
There are a general increase in snacking, since consumers in Egypt are eating more confectionery as an emotional release from the worries and frustrations of the recent uprising, and the continuing frustrations of Egypt’s transition
El Shamaadan will be reinventing itself by producing a kids chocolate which will be tagged as kid's healthy snack using a nonfat milk to be low in calories and non fat snack with the same quality taste of chocolate and smoothie chocolate feeling with each bite.
Gigles magic box goals and objectives:
- To be the best & quality brand in Egypt
- To meet the need and requirements of the consumers
- To capture the market share
- To be the leader in the healthy kid's chocolate
- Less price than competitor
- located in almost all market
|
Situation Analysis:
Product Category Definition
Chocolate is a product of the cacao bean, which you can find in fruit pods that grow on tropical cacao, it grows in