Marketing Plan for Coca-Cola
Rahimafrooz Launches
“BOOMS COLA”
North South University
Course: MKT202
Semester: Summer 2012
Section: 03
Submitted By
AVENGERS
Name: ID: Rakib-Uz-Zaman 1210616030 Diponkar Kumar Saha 1210511030 Ridwan Haider Khandkar 1210493030 Ullash Kumar Roy 1210514030 Syed Sazidul Haque 0930674030
Submitted To: Bashir Hussain (BHn)
Project name: Rahimafrooz Launches “BOOMS COLA”
Date of Submission: 2nd August, 2012
TOPIC Page No.
1. Executive Summary
2. Company Overview
3. Market Description
4. Competitor Analysis
5. Segmenting
6. Targeting
7. Positioning
8. Marketing Mix(4P’s)
9. Bibliography
EXECUTIVE SUMMARY
BOOMS COLA is one of the newcomer brands in Bangladesh. In this project we want to find out the scope of launching a new soft drink brand in Bangladesh by providing details of launching & promotion system of soft drinks. In this project we found out the existing product information of our brand BOOMS COLA, Its target market, competitive advantage, media plan, opportunity and the budgeting of this company and the other factor. Besides we want to find out the customer’s choice, preference and demand by conducting a survey on the target audience. In Bangladesh there are many beverage companies, which are owned by domestic companies such as AFBL, Partex Beverage Ltd, etc. also, there were other international companies, such as Coca-Cola & Pepsi Bd. Ltd. & PEPSI which are doing its business within Bangladesh. After all of that we try to introduce a plan for the BOOMS COLA to launch in the market and compete with the competitors. For this reason we evaluate market
“BOOMS COLA”
North South University
Course: MKT202
Semester: Summer 2012
Section: 03
Submitted By
AVENGERS
Name: ID: Rakib-Uz-Zaman 1210616030 Diponkar Kumar Saha 1210511030 Ridwan Haider Khandkar 1210493030 Ullash Kumar Roy 1210514030 Syed Sazidul Haque 0930674030
Submitted To: Bashir Hussain (BHn)
Project name: Rahimafrooz Launches “BOOMS COLA”
Date of Submission: 2nd August, 2012
TOPIC Page No.
1. Executive Summary
2. Company Overview
3. Market Description
4. Competitor Analysis
5. Segmenting
6. Targeting
7. Positioning
8. Marketing Mix(4P’s)
9. Bibliography
EXECUTIVE SUMMARY
BOOMS COLA is one of the newcomer brands in Bangladesh. In this project we want to find out the scope of launching a new soft drink brand in Bangladesh by providing details of launching & promotion system of soft drinks. In this project we found out the existing product information of our brand BOOMS COLA, Its target market, competitive advantage, media plan, opportunity and the budgeting of this company and the other factor. Besides we want to find out the customer’s choice, preference and demand by conducting a survey on the target audience. In Bangladesh there are many beverage companies, which are owned by domestic companies such as AFBL, Partex Beverage Ltd, etc. also, there were other international companies, such as Coca-Cola & Pepsi Bd. Ltd. & PEPSI which are doing its business within Bangladesh. After all of that we try to introduce a plan for the BOOMS COLA to launch in the market and compete with the competitors. For this reason we evaluate market
Bibliography: MARKET DESCRIPTION Bangladesh has a huge population of 152,518,015 in the last statistics at July 16, 2012.Among them young generation is counted as main part of market of Beverages like soft drinks