Marketing Plan for Covergirl Philippines
A Marketing Plan for
COVERGIRL LASHBLAST FUSION MASCARA 2.0
Submitted to
The Marketing Department
College of Commerce and Business Administration
University of Santo Tomas
In Partial Fulfillment of the Requirements for the
Degree of Bachelor of Science in Business Administration
Major in Marketing Management
By:
Anisco, James Bernard C.
Dominno, Beverly Ann C.
Gonzales, Lee-Ann F.
Saludo, Maria Trisha P.
4M6
June 2012
i
APPROVAL SHEET
This Marketing Plan for
COVERGIRL LASHBLAST FUSION MASCARA 2.0
Prepared and submitted by:
Anisco, James Bernard C.
Dominno, Beverly Ann C.
Gonzales, Lee-Ann F.
Saludo, Maria Trisha P.
has been approved and accepted as partial fulfillment of the requirements for the
Degree of Bachelor of Science in Business Administration, Major in Marketing
Management.
__________________________
Mr. Real So
Adviser
Approved by the Panel on Oral Examination with a grade of _____ on
_____________________________.
_________________________
Examiner
_________________________
Examiner
______________________________________
Asst. Prof. Ma. Paula Joan Tiongco-Bautista
Chair, Department of Business Administration
ii
CERTIFICATE OF ORIGINALITY
We hereby declare that this submission is our own work. To the best of our knowledge and belief, it contains no material previously published or written by another/other person(s), nor material to which a substantial extent has been accepted for award of any other degree or diploma of a university or other institute of learning, except where due acknowledgment is made in the text.
We also declare that the intellectual content of this Marketing Plan is the product of our own work, even though we may have received assista nce from others on style, presentation, and language expression.
Anisco, James Bernard C.
Dominno, Beverly Ann C.
Gonzales, Lee –Ann F.
Saludo, Maria Trisha P.
(Candidates)
Date: ____________________
Mr.
COVERGIRL LASHBLAST FUSION MASCARA 2.0
Submitted to
The Marketing Department
College of Commerce and Business Administration
University of Santo Tomas
In Partial Fulfillment of the Requirements for the
Degree of Bachelor of Science in Business Administration
Major in Marketing Management
By:
Anisco, James Bernard C.
Dominno, Beverly Ann C.
Gonzales, Lee-Ann F.
Saludo, Maria Trisha P.
4M6
June 2012
i
APPROVAL SHEET
This Marketing Plan for
COVERGIRL LASHBLAST FUSION MASCARA 2.0
Prepared and submitted by:
Anisco, James Bernard C.
Dominno, Beverly Ann C.
Gonzales, Lee-Ann F.
Saludo, Maria Trisha P.
has been approved and accepted as partial fulfillment of the requirements for the
Degree of Bachelor of Science in Business Administration, Major in Marketing
Management.
__________________________
Mr. Real So
Adviser
Approved by the Panel on Oral Examination with a grade of _____ on
_____________________________.
_________________________
Examiner
_________________________
Examiner
______________________________________
Asst. Prof. Ma. Paula Joan Tiongco-Bautista
Chair, Department of Business Administration
ii
CERTIFICATE OF ORIGINALITY
We hereby declare that this submission is our own work. To the best of our knowledge and belief, it contains no material previously published or written by another/other person(s), nor material to which a substantial extent has been accepted for award of any other degree or diploma of a university or other institute of learning, except where due acknowledgment is made in the text.
We also declare that the intellectual content of this Marketing Plan is the product of our own work, even though we may have received assista nce from others on style, presentation, and language expression.
Anisco, James Bernard C.
Dominno, Beverly Ann C.
Gonzales, Lee –Ann F.
Saludo, Maria Trisha P.
(Candidates)
Date: ____________________
Mr.
References: Age: 19 Birthday: Dec.13, 1992 University of Santo Tomas February 10, 2012 SMX Convention Center January 28, 2012 SMX Convention Center September 23, 2011 September 22, 2011 Primary Education