MARKETING PLAN FOR HANKY PANKY within the RUSSIAN MARKET
MARKETING PLAN FOR HANKY PANKY within the RUSSIAN MARKET
“This Marketing Plan was developed as coursework in the Fashion Institute of Technology IN324 International Marketing Research Course”
November 30, 2012
Table of Contents
Executive Summary...........................................................................................................3
Background........................................................................................................................5
Client Profile.....................................................................................................................18
Marketing Objectives.......................................................................................................5
Market Research................................................................................................................ Methodology.......................................................................................................................6
Country Data and Analysis.............................................................................................14
Competitive Analysis.......................................................................................................21
Channels of Distribution.................................................................................................24
Target Market..................................................................................................................26
Marketing Strategy..........................................................................................................31
Marketing Slogan.............................................................................................................37
Marketing Tactics............................................................................................................38
Key Performance
“This Marketing Plan was developed as coursework in the Fashion Institute of Technology IN324 International Marketing Research Course”
November 30, 2012
Table of Contents
Executive Summary...........................................................................................................3
Background........................................................................................................................5
Client Profile.....................................................................................................................18
Marketing Objectives.......................................................................................................5
Market Research................................................................................................................ Methodology.......................................................................................................................6
Country Data and Analysis.............................................................................................14
Competitive Analysis.......................................................................................................21
Channels of Distribution.................................................................................................24
Target Market..................................................................................................................26
Marketing Strategy..........................................................................................................31
Marketing Slogan.............................................................................................................37
Marketing Tactics............................................................................................................38
Key Performance