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Marketing Plan For Mama's Cafe

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Marketing Plan For Mama's Cafe
For Mama’s Café our targeted consumers are college students in the Downtown Boston area as well as tourists. We want to make sure that breakfast is an all-day option among the lunch options we will be providing. I think having an option all day breakfast will be good because many places such as Panera Bread and McDonald’s stop breakfast at 10:30 AM during weekdays and 11:00AM during the weekend. They can wake up late and still come and enjoy breakfast, even tourists can enjoy from it as well. If they want to go out into Boston and don’t want to have breakfast in the hotel.
Since my targeted consumers are college students I want to make sure I am following a current trend. For example, farm-to-table and organic, it seems that they are more
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