Marketing Plan For OKRA
Marketing Plan for
O cream (Okra Ice Cream)
Submitted by:
Nica M. Cabigon
TABLE OF CONTENTS
Title Page
Table of Contents …………………………………………………………………. i
Executive Summary……………………………………………………………….. ii
CHAPTER1. MARKETING PLAN CONTENT
I Organization
I.I Introduction
I.2 History of Ice Cream
I.3 Name of Product
I.4 Type of Business
II Structure 2.1 Vision and Mission 2.2 Company Logo/Emblem III Business Operations 3.1 Location of Business 3.2 Location Layout 3.3 Office Layout 3.4 List of Supply and Equipment
IV Definition of Terms
V Areas of Analysis and Consideration Competitor’s Analysis Customer’s Analysis 5.1 Marketing Mix Product Price Place Promotion 5.2 TWOS Analysis Threats Opportunities Weakness Strengths 5.3 Conclusion
CHAPTER2 POST REQUIREMENTS
Bibliography/References
i Executive Summary
Here in the Philippines, thousands of people are getting conscious on what their eating, they all want to be healthy and fit. Gym, Diet plan and calorie counting, are some of the fit plans that is very popular now for the Filipino’s. Also popular now are the stores that sell healthy and organic products. That’s why I have come up with this idea to combine healthy vegetables with the sweetest dessert we love. The main focus of this marketing plan is to introduce a new way of eating ice cream without thinking of getting fat and counting the calories you get every spoon of it. This product also teaches us to eat vegetable, especially okra in a different way, because in reality, many people don’t like vegetables. Okra is very nutritious. In a recent study, okra or lady finger is a secret weapon against diabetes. Researchers noted that okra is a rich source of dietary fiber and has been traditionally used to manage diabetes. With this product, anybody can eat delicious ice cream in a healthy way.
ii
Chapter I. Marketing Plan Content
I. Organization The organizational structure of O cream is a small
O cream (Okra Ice Cream)
Submitted by:
Nica M. Cabigon
TABLE OF CONTENTS
Title Page
Table of Contents …………………………………………………………………. i
Executive Summary……………………………………………………………….. ii
CHAPTER1. MARKETING PLAN CONTENT
I Organization
I.I Introduction
I.2 History of Ice Cream
I.3 Name of Product
I.4 Type of Business
II Structure 2.1 Vision and Mission 2.2 Company Logo/Emblem III Business Operations 3.1 Location of Business 3.2 Location Layout 3.3 Office Layout 3.4 List of Supply and Equipment
IV Definition of Terms
V Areas of Analysis and Consideration Competitor’s Analysis Customer’s Analysis 5.1 Marketing Mix Product Price Place Promotion 5.2 TWOS Analysis Threats Opportunities Weakness Strengths 5.3 Conclusion
CHAPTER2 POST REQUIREMENTS
Bibliography/References
i Executive Summary
Here in the Philippines, thousands of people are getting conscious on what their eating, they all want to be healthy and fit. Gym, Diet plan and calorie counting, are some of the fit plans that is very popular now for the Filipino’s. Also popular now are the stores that sell healthy and organic products. That’s why I have come up with this idea to combine healthy vegetables with the sweetest dessert we love. The main focus of this marketing plan is to introduce a new way of eating ice cream without thinking of getting fat and counting the calories you get every spoon of it. This product also teaches us to eat vegetable, especially okra in a different way, because in reality, many people don’t like vegetables. Okra is very nutritious. In a recent study, okra or lady finger is a secret weapon against diabetes. Researchers noted that okra is a rich source of dietary fiber and has been traditionally used to manage diabetes. With this product, anybody can eat delicious ice cream in a healthy way.
ii
Chapter I. Marketing Plan Content
I. Organization The organizational structure of O cream is a small