Marketing Plan for Old Age Home Business Model
MARKETING MANAGEMENT II
ASSIGNMENT 2
(WE ARE THERE) A senior citizen assistance services SUBMITTED TO: SUBMITTED BY: Prof.KAVITA PATHAK ABU UMAIR (01) AKANKSHA SRIVASTAVA(03) AMIT DUBEY(04) DIKSHA JHAMTANI(16) ITISHRI RAI(20) MOHD.ALEEM(32)
JAIPURIA INSTITUTE OF MANAGEMENT,LUCKNOW 2012-2014
ACKNOWLEDGEMENT
With profound sense of gratitude, we record our sincere thanks to Prof> KAVITA PATHAK (Faculty) for her keen interest and infallible advice. She provided full support and extended all possible amenities to facilitate successful completion of our assignment. Without her valuable guidance, astute judgments, constructive critics and an eye for perfection, a huge learning experience would not have been this successful.
Thank you Date: 08:04:2013
Table of Contents EXECUTIVE SUMMARY 4 MARKETING RESEARCH 5 MARKET SUMMARY 5 MARKET ANALYSIS 5 MARKET NEEDS 6 MARKET TRENDS 6 MARKET GROWTH 6 ENVIROMENT ANALYSIS 7 SWOT ANALYSIS 7 COMPETITORS: 8 SOCIO-ECONOMICAL SCENARIO 8 SEGMENTATION 8 TARGETING 9 POSITIONING 9 PRICING 9 SERVICES PROVIDED 10 Marketing Mix 11 MISSION STATEMENT 11 PROMOTION MIX 12 THROUGH THE LINE:: 13 HIERARCHY MODEL:: 14 REFRENCES 15
EXECUTIVE SUMMARY
TAMANNA is a residential services to senior citizen. serving upper-class families in lucknow, u.p. Through generous human capital investments, TAMANNA will exceed customer's expectations. Tamanna will be addressing the wealthy single-income households and affluent two-income households. These targeted
ASSIGNMENT 2
(WE ARE THERE) A senior citizen assistance services SUBMITTED TO: SUBMITTED BY: Prof.KAVITA PATHAK ABU UMAIR (01) AKANKSHA SRIVASTAVA(03) AMIT DUBEY(04) DIKSHA JHAMTANI(16) ITISHRI RAI(20) MOHD.ALEEM(32)
JAIPURIA INSTITUTE OF MANAGEMENT,LUCKNOW 2012-2014
ACKNOWLEDGEMENT
With profound sense of gratitude, we record our sincere thanks to Prof> KAVITA PATHAK (Faculty) for her keen interest and infallible advice. She provided full support and extended all possible amenities to facilitate successful completion of our assignment. Without her valuable guidance, astute judgments, constructive critics and an eye for perfection, a huge learning experience would not have been this successful.
Thank you Date: 08:04:2013
Table of Contents EXECUTIVE SUMMARY 4 MARKETING RESEARCH 5 MARKET SUMMARY 5 MARKET ANALYSIS 5 MARKET NEEDS 6 MARKET TRENDS 6 MARKET GROWTH 6 ENVIROMENT ANALYSIS 7 SWOT ANALYSIS 7 COMPETITORS: 8 SOCIO-ECONOMICAL SCENARIO 8 SEGMENTATION 8 TARGETING 9 POSITIONING 9 PRICING 9 SERVICES PROVIDED 10 Marketing Mix 11 MISSION STATEMENT 11 PROMOTION MIX 12 THROUGH THE LINE:: 13 HIERARCHY MODEL:: 14 REFRENCES 15
EXECUTIVE SUMMARY
TAMANNA is a residential services to senior citizen. serving upper-class families in lucknow, u.p. Through generous human capital investments, TAMANNA will exceed customer's expectations. Tamanna will be addressing the wealthy single-income households and affluent two-income households. These targeted