Marketing Plan for Perodua

Satisfactory Essays

Open Document

Open Document

View Writing Issues

2215 Words

Grammar

Grammar

Plagiarism

Plagiarism

Writing

Writing

Score

Score

Marketing Plan for Perodua

http://www.perodua.com.my/index.php?section=corporate&id=9
PERODUA Corporate Information
Perusahaan Otomobil Kedua Sdn Bhd (PERODUA), established in 1993, is a joint venture company between Malaysian and Japanese partners. The shareholders of Perodua are UMW Corporation Sdn Bhd 38%, MBM Resources Berhad 20%, Daihatsu Motor Co. Ltd 20%, PNB Equity Resource Corporation Sdn Berhad 10%, Daihatsu (Malaysia) Sdn Bhd 5%, Mitsui & Co. Ltd 4.2% and Mitsui & Co, (Asia Pacific) Pte Ltd 2.8%.

The company started operations in 1994 and the ever so popular Perodua Kancil was introduced to the Malaysian market in August the same year. To date, the following vehicles have rolled out of the Perodua plant:
|[pic]The Perodua Rusa - March 1996 |
|[pic]The Perodua Kembara - August 1998 |
|[pic]The Perodua Kenari - June 2000 |
|[pic]The Perodua Kelisa - August 2001 |
|[pic]The Perodua Myvi - May 2005 |
|[pic]The Perodua Viva - May 2007 |
|[pic]The Perodua Nautica 4WD - May 2008 |
|[pic]The Perodua Alza – November 2009 |

As of 30 September 2010, Perodua has sold some 1.85 million units of vehicles of various models.

Perodua headquarters is located on an 138-hectare site in

Continue Reading

You May Also Find These Documents Helpful

Powerful Essays
Marketing Plan
- 1799 Words
- 8 Pages
Marketing Plan

Description: TODO’s is an errand running service for working parents, handicapped, or the elderly. We can perform any errand, most of the time, for a reasonable price. Our first priority is customer satisfaction.…
- 1799 Words
- 8 Pages
Powerful Essays

Read More
Good Essays
Marketing Plan
- 6064 Words
- 25 Pages
Marketing Plan

SWOTT – An analysis of the CuddleSmart finding its strengths, weaknesses, opportunities, threats and trends in the market.…
- 6064 Words
- 25 Pages
Good Essays

Read More
Good Essays
Marketing Plan
- 1451 Words
- 6 Pages
Marketing Plan

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have had years and years of training and must complete a very informative PetSmart safety certification process. According to the PetSmart (2008), “grooming is not just about having a fabulous do it is also about keeping pets happy and healthy with services including nail trimming, ear cleaning and teeth brushing.”…
- 1451 Words
- 6 Pages
Good Essays

Read More
Best Essays
Marketing Plan
- 3127 Words
- 13 Pages
Marketing Plan

In 1997 Leslaw Henryk Bidzinski started a small business dealing with herbal medicine. Leslaw is of Poland origin where herbal medicines are popularly used to cure many diseases and conditions. Leslaw himself was a cancer survivor having been treated using herbal medicines. This was his prime motivator towards starting the small business which he named “Herbs for everyone”. He has studied medicine and has improved his competence in herbal medicine through practice. The business was a sole proprietorship business dealing with contemporary medicines and also alternative medicines. The main reason why he decided to go sole was the fact that herbal medicines and remedies were not common in the place and he would have a hard time getting suitable partners (Jeynes, 2000).…
- 3127 Words
- 13 Pages
Best Essays

Read More
Good Essays
Marketing Plan
- 7284 Words
- 30 Pages
Marketing Plan

The sample plan in this document is provided as a guide only. Please apply your ideas to this guide, and use all applicable segments to construct your marketing plan. Please refer to the assignment sheet posted in blackboard for more specific instructions on this assignment.…
- 7284 Words
- 30 Pages
Good Essays

Read More
Satisfactory Essays
Marketing Plan
- 439 Words
- 2 Pages
Marketing Plan

1. Do you agree with HubSpot that the ³rules of marketing´ have changed? If so, how? Isinbound marketing the answer? Why or why not?…
- 439 Words
- 2 Pages
Satisfactory Essays

Read More
Satisfactory Essays
marketing plan
- 356 Words
- 2 Pages
marketing plan

In Vietnam, Vinamilk, Sao Mai milk, Ong Tho milk and some foreign milk such as True Milk are very successful. They are understood the needs of customer and they try to satisfy their demand such as providing nutrition, Healthy. Furthermore, they spend a lot of many to expand their image such as advertising. Milk market of Vietnam is competitive. It is a big challenge for news brand to enter the milk market of Vietnam.…
- 356 Words
- 2 Pages
Satisfactory Essays

Read More
Powerful Essays
The Lovesong of J Alfred Prufrock by T.S. Eliot
- 5385 Words
- 22 Pages
The Lovesong of J Alfred Prufrock by T.S. Eliot

Thorough Analysis of the poem; The Lovesong of J. Alfred Prufrock by T.S. Eliot, by studying the Speaker/Narrator, The Setting, Characters and Themes.…
- 5385 Words
- 22 Pages
Powerful Essays

Read More
Powerful Essays
Marketing Plan
- 3839 Words
- 16 Pages
Marketing Plan

Hard of Hearing patients need something that will suit there financial goals in the long run, be less of a hassle to worry about and enhance their hearing all at the same time. We propose in creating a Battery-Less-Hearing Aid and believe that it is the best option to go because Hard of Hearing patients will never have to worry about recharging batteries or buying new ones all the time like you do with our current hearing aids that are available in today's society. On top of that our patients would save money at the same time by never having to buy batteries and will still able to hear just like they would with a hearing aid that is battery operated.…
- 3839 Words
- 16 Pages
Powerful Essays

Read More
Good Essays
Financial problems
- 508 Words
- 3 Pages
Financial problems

In November 2009, Perrigo Co. (PRGO) had a share price of $39.20. They had 91.33 million…
- 508 Words
- 3 Pages
Good Essays

Read More
Powerful Essays
Marketing Plan
- 2269 Words
- 11 Pages
Marketing Plan

AllStar brand is one of the leading manufacturers of packaged goods throughout the world. In our North American over-the-counter pharmaceutical division the product AllRound has proven to be a successful market leader in the cold, cough, allergy, and flu market. This marketing plan highlights the current success, competition, and strategy for AllRound to gain a larger market share in the OTC market. AllRound is the ideal product on which to focus our marketing attention because of its recent growth and success.…
- 2269 Words
- 11 Pages
Powerful Essays

Read More
Powerful Essays
Marketing Plan
- 5555 Words
- 23 Pages
Marketing Plan

Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed). Harlow, England. Pearson Education Limited.…
- 5555 Words
- 23 Pages
Powerful Essays

Read More
Satisfactory Essays
Marketing Plan
- 3628 Words
- 15 Pages
Marketing Plan

The Marketing Plan is a highly detailed, heavily researched and well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:…
- 3628 Words
- 15 Pages
Satisfactory Essays

Read More
Powerful Essays
Perodua
- 2079 Words
- 9 Pages
Perodua

Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) has been establishes on 1993 and started to operate on 1994. Perodua introduced the very first car made by the company, Perodua Kancil, on August 1994. Perodua has launched a lot of product under their organizations, until November 2009, they introduced Perodua Alza. Since their first launching in 1994 until 2009, Perodua has launched nine vehicles under their company. At the end of May 2011, they have sell more than 1.9 million units of vehicles from various types of their products. To increase their performance, Perodua send their staff to a training to increase their knowledge in handling and servicing the vehicles. This shows that Perodua wants a continuous learning process in their staffs to satisfy their customer’s needs.…
- 2079 Words
- 9 Pages
Powerful Essays

Read More
Good Essays
Thesis
- 11542 Words
- 47 Pages
Thesis

The researchers conducted this study because they observed many of their batch mates exhibit inferiority complex. They want to know why they are unveiling such manner and what the factors that contribute to inferiority complex are. Because of inferiority complex, their batch mates show some unusual behaviors toward class discussions. One of these unusual behaviors is that students experiencing inferiority complex seldom participate in class and are afraid to contribute their ideas in fear of being humiliated in front of the whole class because his answer is not relevant to their discussion. As a result, they will just sit and listen to the brilliant students with their brilliant ideas. Another obvious unusual behavior is excellent students overpower average thinkers thus making them ashamed to suggest because they know that the outcome of that is brilliant students will only ignore their suggestions and stick to theirs. Finally, it would result to a low performance in school because of inferiority complex.…
- 11542 Words
- 47 Pages
Good Essays

Read More

Related Topics

Perodua