Marketing Plan for Snap Fitness
Contents
Executive Summary
With today’s society stressing a greater demand for flexibility, and ease of access to goods and services, a trend has emerged for extended trading hours for service organizations. One of the main profiteers of this trend is gym franchises. With over 1 billion people in the global population being overweight, and the still present economic uncertainty leading to longer working hours for most people, there is a demand for less rigid opening and closing hours of gyms. Consequently, the boom of the 24 hour gym came about.
3C’s Analysis
The following section contains an analysis of the company, customer and competitors of Snap Fitness.
Analysis of the Company
The Snap Fitness franchise has become a global leader within the budget health club industry since starting in 2003. It has since established a large client base of over 1 million members in over 2000 clubs worldwide and 100 clubs throughout Australia (Sloan, 2014). Snap Fitness provides a 24/7 service with limited staffed contact hours ranging from 30 to 40 hours per week, and utilises a “no-contract” payment system. Additional services include high quality targeted fitness classes, nutritional consultation and access to accredited Personal Trainers.
Snap Fitness was ranked by Entrepreneur Magazine as No.1 “Best in Category’ for fitness franchises in 2009. As well, Inc. Magazine at No. 16 on its annual “Inc 500” which is a list ranked by Inc Magazine of privately owned businesses. (Snap Fitness, 2014)
Customer Analysis A gym can essentially recruit any type of person interested in fitness to sign up because of the variety of services offered, such as weights, cardio machines, group fitness sessions, dieticians etc.. This being said, 60-70% of Snap Fitness customers in Australia are already “experienced gym users who just want to get in and get started” upon joining (Australian Leisure, 2010).
Executive Summary
With today’s society stressing a greater demand for flexibility, and ease of access to goods and services, a trend has emerged for extended trading hours for service organizations. One of the main profiteers of this trend is gym franchises. With over 1 billion people in the global population being overweight, and the still present economic uncertainty leading to longer working hours for most people, there is a demand for less rigid opening and closing hours of gyms. Consequently, the boom of the 24 hour gym came about.
3C’s Analysis
The following section contains an analysis of the company, customer and competitors of Snap Fitness.
Analysis of the Company
The Snap Fitness franchise has become a global leader within the budget health club industry since starting in 2003. It has since established a large client base of over 1 million members in over 2000 clubs worldwide and 100 clubs throughout Australia (Sloan, 2014). Snap Fitness provides a 24/7 service with limited staffed contact hours ranging from 30 to 40 hours per week, and utilises a “no-contract” payment system. Additional services include high quality targeted fitness classes, nutritional consultation and access to accredited Personal Trainers.
Snap Fitness was ranked by Entrepreneur Magazine as No.1 “Best in Category’ for fitness franchises in 2009. As well, Inc. Magazine at No. 16 on its annual “Inc 500” which is a list ranked by Inc Magazine of privately owned businesses. (Snap Fitness, 2014)
Customer Analysis A gym can essentially recruit any type of person interested in fitness to sign up because of the variety of services offered, such as weights, cardio machines, group fitness sessions, dieticians etc.. This being said, 60-70% of Snap Fitness customers in Australia are already “experienced gym users who just want to get in and get started” upon joining (Australian Leisure, 2010).