Marketing Plan for Wan Thai Food
LB5202: Marketing & Innovation
MARKETING PLAN FOR WAN THAI FOODS INDUSTRY COMPANY LIMITED
5/21/2011
COMPILED BY:
5/21/2011
Executive summary
Our company, Wan Thai foods Industry Company limited is one of the leading manufacturers of the instant noodles in Thailand. We take great pride in knowing that products bearing the name “Yum Yum” will continue to play important and vital roles in food industry in Thailand. We have more than 30 years continuing proud success with “Yum Yum” the Thai real instant noodles. If you are talking about instant noodles, it must be “Yum Yum”. By choosing “Yum Yum”, you are sure to get great satisfaction because it has the great taste and the variety of flavors. The "Yum Yum" instant noodles brand has been familiar to customers in Thailand for many generations.
However, when we are targeting to Singapore, it is important for “Wan Thai” to come out with specific targeting and product innovation. Therefore, we have to maintain our strength and try to improve our weakness for our product to be more attractive, cheaper and easier to recycle and more durable than usual. Most of the Tom Yum noodles are famous but other flavor are needed to be tastier and it should be more nutritious to be a market leader because we will face the strong competitor on the target market.
We provide the different taste options for different consumer and expand the distribution network with 24 hours stores (7eleven and cheers) and we produce family package which includes 6 bags (e.g., chicken flavor, duck flavor, Kimchi flavor, shrimp flavor, beef flavor and vegetable flavor in 1 package). This is especially for the people who go out for picnic which can take the advantage of the existing brand and standing of the company. First we will briefly discuss about Situational analysis based on external and internal factors which will bring
MARKETING PLAN FOR WAN THAI FOODS INDUSTRY COMPANY LIMITED
5/21/2011
COMPILED BY:
5/21/2011
Executive summary
Our company, Wan Thai foods Industry Company limited is one of the leading manufacturers of the instant noodles in Thailand. We take great pride in knowing that products bearing the name “Yum Yum” will continue to play important and vital roles in food industry in Thailand. We have more than 30 years continuing proud success with “Yum Yum” the Thai real instant noodles. If you are talking about instant noodles, it must be “Yum Yum”. By choosing “Yum Yum”, you are sure to get great satisfaction because it has the great taste and the variety of flavors. The "Yum Yum" instant noodles brand has been familiar to customers in Thailand for many generations.
However, when we are targeting to Singapore, it is important for “Wan Thai” to come out with specific targeting and product innovation. Therefore, we have to maintain our strength and try to improve our weakness for our product to be more attractive, cheaper and easier to recycle and more durable than usual. Most of the Tom Yum noodles are famous but other flavor are needed to be tastier and it should be more nutritious to be a market leader because we will face the strong competitor on the target market.
We provide the different taste options for different consumer and expand the distribution network with 24 hours stores (7eleven and cheers) and we produce family package which includes 6 bags (e.g., chicken flavor, duck flavor, Kimchi flavor, shrimp flavor, beef flavor and vegetable flavor in 1 package). This is especially for the people who go out for picnic which can take the advantage of the existing brand and standing of the company. First we will briefly discuss about Situational analysis based on external and internal factors which will bring
References: Text Book Kotler & Keller (20009, 2006, 2003, 2000, 1997). Marketing Management: Pearson International 13th Edition, Singapore. Websites Wan Thai food Industry Company limited. Wan Thai Company Profile: Wan Thai company History. Retrieved May 11, 2011, From: http://www.yumyumfoods.com/about-yumyum/about_yumyum.php Singapore Department of Statistics, Economic survey of Singapore, Retrieved May 11, 2011, From http://www.singstat.gov.sg/ PEST analysis, Retrieved, May 12, 2011 from http://www.marketingteacher.com/lesson-store/exercise-pest.html Liew Yin Hoon, PEST Singapore Business Environment, Retrieved May 11, 2011 from http://www.scribd.com/doc/21331604/PEST-Singapore Behavioral Intention of MaMa, Retrieved May 18, 2011, from http://www.scribd.com/doc/6710083/MAMA-Background An overview on Noddles Product, Wai Wai instant noodles, Retrieved May 18, 2011 from http://www.scribd.com/doc/52054270/FINAL-PROJECT