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Marketing Plan for Woolworth

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Marketing Plan for Woolworth
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MARKETING PLAN FOR WOOLWORTH FOR ONE YEAR PERIOD NAME | STUDENT NUMBER | ESAN BABATUNDE VICTOR | 21347348 | AFOLABI JOHN OLUWASEUN | 21336715 | ZAKHELE DERRICK NDHLOVU | 21130575 | MAJOR LINDA MDAKANE | 20503699 |

Page 1

TABLE OF CONTENT………………………………………………………………..1 1 EXECUTIVE SUMMARY ……………………………………… 2 2 SITUATION ANALYSIS………………………………………….2 3.1 CURRENT MARKET SURMMARY……………………………..2 3.2 MARKET SIZE AND SHARE…………………………………….2 3.3.1 MARKET TREND…………………………………………………2 3.3.2 MARKET GROWTH………………………………………………3 3.3 CONSUMER ANALYSIS…………………………………………3 3.4 PRODUCT ANALYSIS………………………………………….. 4&5 3.5 COMPETITOR AND INDUSTRIAL ANALYSIS………………..5 3.6 ECONOMICS ANALYSIS………………………………………. 5 3.7 SWOT ANALYSIS………………………………………………...6 3.8 CRITICAL SUCCESS ISSUE……………………………………..6 3 OBJECTIVE……………………………………………………….7 4 STRATEGY……………………………………………………….7 5.9 POSITIONING STATEMENT……………………………………7 5.10 TARGET MARKET……………………………………………….7 5.11 MARKET MIX SRATEGY……………………………………….8 5 ACTION PLAN……………………………………………………9 6 BUDGET…………………………………………………………...9&10 7 CONTROL………………………………………………………….11

Page 2 1 EXECUTIVE SUMMARY Woolworth is one of the well established retail outlet in south Africa and has been in the market for over 3 decades, during that time there have being changes in south Africa social economic
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