Marketing Plan for a Bakery
MARKETING PLAN FOR CHAD BAKES [pic] A UNIQUE DESSERT SHOP
SUMMARY Chad Bakes outlet in Vasant Kunj, New Delhi offers a casual, bistro-style seating and a mouth-watering variety of bakery specialties made fresh each day in the kitchen. Open from 11am to 11pm, Chad Bakes is the ideal place for gathering with friends and family, meeting business partners or have a romantic date over sweets. Featuring an extensive menu of Gourmet cupcakes, Baby shower cakes, Wedding cakes, Picture or character cakes, Children's birthday cakes, Anniversary cakes, Cupcake bouquets, Whimsical or topsy-turvy cake, Cinnamon Rolls, Chocolate Covered Strawberries, Cream Puffs, Gourmet Brownies, Mousse Cakes, Pies & Cookies Chad Bakes is a truly tasteful experience. Savor our world class pastry chef’s scrumptious treats in the air-conditioned indoor dining area, relax in our outdoor tropical garden or take away a parcel to enjoy it at home Chad bakes is located on the main road of sector c-6 right opposite Delhi public School. It can be described as a quick service bakery shop where customers can sit around and watch their desserts being made. The show as well as the desserts, is the main selling point.
We plan to manipulate our location in Vasant kunj to our utmost advantage. Both tax incentives and high traffic due to the mall location and School will give us an edge as a new business.
Therefore, we are aggressively planning for a 50% increase in sales the second year of business.
By creating a new niche in the restaurant industry, Chad Bakes will increase sales by more than Rs 7lacs over three years while maintaining a gross margin of 80%. Through a philosophy of "nothing but the best" regarding both product and service, Chad Bakes will establish itself as an exceptional dessert cafe in South Delhi. We also will gain a competitive advantage in take out and catered desserts.
This plan outlines our company concept, philosophy and forecasted
SUMMARY Chad Bakes outlet in Vasant Kunj, New Delhi offers a casual, bistro-style seating and a mouth-watering variety of bakery specialties made fresh each day in the kitchen. Open from 11am to 11pm, Chad Bakes is the ideal place for gathering with friends and family, meeting business partners or have a romantic date over sweets. Featuring an extensive menu of Gourmet cupcakes, Baby shower cakes, Wedding cakes, Picture or character cakes, Children's birthday cakes, Anniversary cakes, Cupcake bouquets, Whimsical or topsy-turvy cake, Cinnamon Rolls, Chocolate Covered Strawberries, Cream Puffs, Gourmet Brownies, Mousse Cakes, Pies & Cookies Chad Bakes is a truly tasteful experience. Savor our world class pastry chef’s scrumptious treats in the air-conditioned indoor dining area, relax in our outdoor tropical garden or take away a parcel to enjoy it at home Chad bakes is located on the main road of sector c-6 right opposite Delhi public School. It can be described as a quick service bakery shop where customers can sit around and watch their desserts being made. The show as well as the desserts, is the main selling point.
We plan to manipulate our location in Vasant kunj to our utmost advantage. Both tax incentives and high traffic due to the mall location and School will give us an edge as a new business.
Therefore, we are aggressively planning for a 50% increase in sales the second year of business.
By creating a new niche in the restaurant industry, Chad Bakes will increase sales by more than Rs 7lacs over three years while maintaining a gross margin of 80%. Through a philosophy of "nothing but the best" regarding both product and service, Chad Bakes will establish itself as an exceptional dessert cafe in South Delhi. We also will gain a competitive advantage in take out and catered desserts.
This plan outlines our company concept, philosophy and forecasted