Marketing Plan for a Furniture Shop

BOITHOK, an exclusive furniture and show piece outlet is ready to introduce living room furnishers and show pieces that will bring an antique and traditional look and create an artistic environment. BOITHOK occupies a specific niche within the furniture market. Its furniture’s offerings focus on traditional and old Bangladeshi look furniture products and show pieces that are exclusive in craftsmanship & materials. Its market segments include the people who are highly elegant, have good interior sense and want to decorate their living room in a different way. BOTHOK does not provide comparable products for mass market .The Company wishes to target those customers who seek quality products with exclusive design and traditional look. BOITHOK will reach these markets through a variety of media including the internet, catalog, distribution and word of mouth advertising & other advertising techniques. BOITHOK always keeps information readily available to those who are seeking different products for their living room. Developing a website will increase the company profile by promoting its product in the media most appropriate to its customers.

1. Current Marketing Situation:
There is a proverb “Old is gold”. Our company cares for those who want to keep traditional and antique essence in their lifestyle and home decoration. Bangladesh is rich in culture and has a rich tradition of music, art, drama, movie etc. People have very artistic mind and they are now more careful about their lifestyle, interior and home decoration. So there is a great opportunity to serve these group of customers by fulfilling their need and make profit.
1.1 Competitors: BOITHOK feels as its competitors are HATIL Furniture, AKHTER furniture, OTOBI, NAVANA, STUDIO 45 and others imported furniture. But we are not concentrating on mass marketing as they are. We are focusing on very narrowly specified customer groups.
1.2 Market Summary: BOITHOK will position its product very carefully.