Marketing Plan Hair Shampoo Rev 1
COURSE TITLE: MARKETING MANAGEMENT
COURSE CODE: ZD 6703
MARKETING PLAN:
HIMALAYA HEAL HAIR SHAMPOO
BY
KOK HONG LEONG - ZP01949
WONG CHING WOOI – ZP01963
1.0 EXECUTIVE SUMMARY Himalaya Global Holding Ltd. is well known India based company producing herbal healthcare products began from 1930 when a curious man riding through the forest of Burma saw restless elephants being fed the root of a plant, Rauvolfia serpentine, which helped pacify them. Fascinated by the plant’s effect on elephants, this young man, Mr. M.Manal, the founder of Himalaya, wanted to scientifically test the herbs properties. His vision was to ‘bring the traditional Indian science of Ayurveda to society in a contemporary form. Every year, over 300 million of Himalaya products enter the homes consumers around the world. With a range of over 300 healthcare and personal care products being developed so far and giving them products that help them lead healthier, enriched lives. With expanding range of products and growth in international markets, Himalaya underwent a rebranding where the entire range was brought under a single umbrella- Himalaya Herbal Healthcare. With the present portfolio of pharmaceuticals, personal care, baby care, well-being and animal health products, Himalaya has evolved into a ‘head-to-heel’ herbal wellness. With a history spanning eight decades in the area of herbal research, Himalaya shares a close relationship with nature. Himalaya not only promoting good health but also safeguarding the health of planet. Ever since their inception, they have taken great care to protect biodiversity, collect herbs in a sustainable way and promote good agricultural practices. Currently the shampoo products in the market are majority dominated by the “chemicals” formula mixed which more or less giving some harm impact to the users and as well as to the environment. With the consistent growth in the shampoo market, it is very high potential to continue explore the
COURSE CODE: ZD 6703
MARKETING PLAN:
HIMALAYA HEAL HAIR SHAMPOO
BY
KOK HONG LEONG - ZP01949
WONG CHING WOOI – ZP01963
1.0 EXECUTIVE SUMMARY Himalaya Global Holding Ltd. is well known India based company producing herbal healthcare products began from 1930 when a curious man riding through the forest of Burma saw restless elephants being fed the root of a plant, Rauvolfia serpentine, which helped pacify them. Fascinated by the plant’s effect on elephants, this young man, Mr. M.Manal, the founder of Himalaya, wanted to scientifically test the herbs properties. His vision was to ‘bring the traditional Indian science of Ayurveda to society in a contemporary form. Every year, over 300 million of Himalaya products enter the homes consumers around the world. With a range of over 300 healthcare and personal care products being developed so far and giving them products that help them lead healthier, enriched lives. With expanding range of products and growth in international markets, Himalaya underwent a rebranding where the entire range was brought under a single umbrella- Himalaya Herbal Healthcare. With the present portfolio of pharmaceuticals, personal care, baby care, well-being and animal health products, Himalaya has evolved into a ‘head-to-heel’ herbal wellness. With a history spanning eight decades in the area of herbal research, Himalaya shares a close relationship with nature. Himalaya not only promoting good health but also safeguarding the health of planet. Ever since their inception, they have taken great care to protect biodiversity, collect herbs in a sustainable way and promote good agricultural practices. Currently the shampoo products in the market are majority dominated by the “chemicals” formula mixed which more or less giving some harm impact to the users and as well as to the environment. With the consistent growth in the shampoo market, it is very high potential to continue explore the
References: 1) http://www.himalayahealthcare.com 2) Market Analysis – Revision of European Ecolabel Criteria for Soaps, Shampoos and Hair Conditioners. 3) Marketing Management – An Asian Perspective, 6th edition. 4) http://www.gnpd.com 5) http://www.euromonitor.com 6) http://epp.eurostat.ec.europa.eu/