Marketing Plan Nokia in Bangladesh
A PROJECT REPORT ON NOKIA
CONTENTS
* EXECUTIVE SUMMARY * INTRODUCTION * HISTORY * ANALYSIS * 4 P’S CONCEPT * PEST ANALYSIS * STP ANALYSIS * LOOPHOLES * RECOMMENDATION * CONCLUSION
EXECUTIVE SUMMARY
This project report analyses the marketing mix, PEST analysis and STP analysis of Nokia. Nokia has adopted excellent techniques to influence a consumer, the prices of their phones are reasonable. Almost every shop dealing in mobiles sells Nokia phones apart from their Nokia Care and Nokia priority outlets. Their products are also well promoted. The Segmentation, Targeting and Positioning of all their products are discussed in a detailed manner. The success of the company lies in the fact that
NOKIA: AN INTRODUCTION
Everyone has a need to communicate and share. Nokia helps people to fulfill this need and they help people feel close to what matters to them. They focus on providing consumers with very human technology – technology that is intuitive, a joy to use, and beautiful
HISTORY OF NOKIA:-
NOKIA’S FIRST CENTURY: 1865-1967
The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics.
* 1865: The birth of Nokia:-
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south western Finland, where the Nokia story begins. * 1898: Finnish Rubber Works founded:-
Arvid Wickström founds Finnish Rubber Works, which will later become Nokia's rubber business * 1912: Finnish Cable Works founded:-
Eduard Polón starts Finnish Cable Works, the foundation of Nokia's cable and electronics businesses. * 1937: Verner Weckman, industry
CONTENTS
* EXECUTIVE SUMMARY * INTRODUCTION * HISTORY * ANALYSIS * 4 P’S CONCEPT * PEST ANALYSIS * STP ANALYSIS * LOOPHOLES * RECOMMENDATION * CONCLUSION
EXECUTIVE SUMMARY
This project report analyses the marketing mix, PEST analysis and STP analysis of Nokia. Nokia has adopted excellent techniques to influence a consumer, the prices of their phones are reasonable. Almost every shop dealing in mobiles sells Nokia phones apart from their Nokia Care and Nokia priority outlets. Their products are also well promoted. The Segmentation, Targeting and Positioning of all their products are discussed in a detailed manner. The success of the company lies in the fact that
NOKIA: AN INTRODUCTION
Everyone has a need to communicate and share. Nokia helps people to fulfill this need and they help people feel close to what matters to them. They focus on providing consumers with very human technology – technology that is intuitive, a joy to use, and beautiful
HISTORY OF NOKIA:-
NOKIA’S FIRST CENTURY: 1865-1967
The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics.
* 1865: The birth of Nokia:-
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south western Finland, where the Nokia story begins. * 1898: Finnish Rubber Works founded:-
Arvid Wickström founds Finnish Rubber Works, which will later become Nokia's rubber business * 1912: Finnish Cable Works founded:-
Eduard Polón starts Finnish Cable Works, the foundation of Nokia's cable and electronics businesses. * 1937: Verner Weckman, industry