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Marketing Plan of Dairy Milk

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Marketing Plan of Dairy Milk
Calcium Junior

Fiscal Year 2012 Marketing Plan

Developed by

Dr. Mohammad Mujahidul Islam NSU ID: 1130201090

Riad Bakht Chowdhury NSU ID: 1130177590

Mohammad Salim Akhtar Khan NSU ID: 113047090

Mohammad Saifuzzaman NSU ID: 1130232090

Md. Mustafizur Rahman Khan NSU ID: 1010827090

Developed December 25, 2011

MEDIWORLD PHARMA LTD.
Mediworld Pharma Limited

Table of Contents

1. Executive Summary
2. Introduction 2.1 Attributes 2.2 Development 2.3 Regulatory Approval 2.4 Raw Material Procurement 2.5 Monograph
3. Situation Analysis 3.1 Customers 3.2 Competitors 3.3 Company 3.4 Context
4. Market Opportunities and Issues 4.1 Market Opportunities 4.2 Critical Issues
5. Objectives 5.1 Sales, Market Share, Prescription Share Objective 5.2 Internal Rate of Return (IRR) and Net Present Value (NPV) 5.3 Growth Objective 5.4 Image Buildup 5.5 Share of Voice Leadership
6. Marketing Strategy 6.1 Doctors 6.2 Chemists 6.3 Field Forces 6.4 E-detailing 6.5 Blog and Web Service 6.6 Customer Care 6.7 Awareness Campaign 6.8 Kindergarten programs 6.9 Retail Shops and Mega Malls
7. Target Markets
8. Positioning and Campaign
9. Competitive Advantage
10. Marketing Mix Product Place Price Promotion
11. SWOT Analysis Strength Weakness Opportunity Threat
12. Review and Control
13. Marketing Organization
14. Contingency Plan
15. Future Plan
17. Breakeven Analysis
18. Profit Loss Analysis
16. Summary
1. Executive Summary

Calcium deficiency is one of the most common and silent problem in Bangladesh. About 10.29% Bangladeshi people are affected with this disease, which is making them disable and as a result they are
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