Marketing Plan of Lafarge

Table of contents
1.0 Company’s overview …………………………………………………………………….3
1.1 Product…………………………………………………………………………………....3
2.0 SWOT Analysis………………………………………………………………………...…3
2.1 Strengths……………………………………………………………………………….…3
2.2 Weaknesses…………………………………………………………………………….…4
2.3 Opportunities……………………………………………………………..………………4
2.4 Threats……………………………………………………………………………………4
3.0 PESTLE Analysis……………………………………………………..….………………5
3.1 Political…………………………………………………………………….…..…………5
3.2 Economic……………………………………………………………...…….……………5
3.3 Social………………………………………………………………………….….………6
3.4 Technological……………………………………………………………………..………6
3.5 Legal…………………………………………………………………….…….….………7
3.6 Ecological………………………………………………………………………..….……7
4.0 Current Marketing Analysis………………………………..……………………….….…8
4.1 Segmentation…………………………………………………………………….….……8
4.2 Targeting………………………………………………………………………...….……8
4.3 Positioning…………………………………………………………………………….…9
5.0 Market Mix (4Ps) ………………………………………………….………………….…9
5.1 Product……………………………………………………………………..……….……9
5.2 Price……………………………………………………………………..………….……9
5.3 Place……………………………………………………………….……………….……10
5.4 Promotion………………………………………………………….………………….…10
6.0 Reference List ………………………………………………………………..…………10
SWOT analysis on Lafarge Cement WAPCO Nigeria Plc.

1.0 Company Overview
Lafarge Cement WAPCO Nigeria Plc is a cement manufacturing company in Nigeria owned by Lafarge SA, Paris. Base in the South West of Nigeria, Lafarge Cement WAPCO Nigeria Plc is the first and major cement manufacturing company in Nigeria and was established in 1959 with a 60% equity shares owned by Lafarge Group. It has plants in Shagamun and Ewekoro with annual production capacity of 4.5 metric tones (WAPCO, 2012).

1.1 Product
Lafarge Cement WAPCO Nigeria Plc manufactures Elephant Portland Cement (also called Elephant Cement).

2.0 SWOT Analysis
SWOT is acronym for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a simple technique which looks into environment with which