Marketing Plan of Launching a Fast Food
Title: Marketing plan of launching a Fast Food chain by AFBL.
Table of Content
Profile of AFBLCurrent ProjectName of ProductMission & Vision Target Marketing StrategiesMarketing Mix 4P’s Budgeting Conclusion | 1111-2223-455 |
Profile of AFBL:
Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group.
AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years’ time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, Husky to achieve the best quality.
Current Project:
Our current project is to build a Fast Food Chain Shop all across the country.
Name of Product:
Hunger’s End
Mission and Vision:
Mission
Our mission is to earn a respected position in Fast Food sector. Discovering, understanding the desires & needs of the community, whiles working in harmony with our consumers, employees and business partners.
1
Vision
To be the market leader in Fast Food Chain Shop sector excelling in food quality, social, technical & marketing creativity & service to our consumers through skill and cordial commitment of our employees.
Target Marketing Strategies:
Segmentation:
We will do Demographic Market Segmentation and the center will be age because the appetite differs in between ages.
Market
Table of Content
Profile of AFBLCurrent ProjectName of ProductMission & Vision Target Marketing StrategiesMarketing Mix 4P’s Budgeting Conclusion | 1111-2223-455 |
Profile of AFBL:
Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group.
AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years’ time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, Husky to achieve the best quality.
Current Project:
Our current project is to build a Fast Food Chain Shop all across the country.
Name of Product:
Hunger’s End
Mission and Vision:
Mission
Our mission is to earn a respected position in Fast Food sector. Discovering, understanding the desires & needs of the community, whiles working in harmony with our consumers, employees and business partners.
1
Vision
To be the market leader in Fast Food Chain Shop sector excelling in food quality, social, technical & marketing creativity & service to our consumers through skill and cordial commitment of our employees.
Target Marketing Strategies:
Segmentation:
We will do Demographic Market Segmentation and the center will be age because the appetite differs in between ages.
Market