Marketing Plan of Maple Leaf Cement
Marketing Plan of Maple Leaf Cement
Muhammad Abrar Naeem
ID # 081134-061
Date: 25-11-08
Marketing Plan of Maple Leaf Cement
Company Introduction
The Kohinoor Maple Leaf is a reputable and leading manufacturer of textiles and cement.
KMLG comprises of Kohinoor Textile Mills Limited (KTML) and Maple Leaf Cement
Factory Limited (MLCF). Both companies are incorporated in Pakistan and are listed on three stock exchanges if the country.
Maple Leaf Cement is the third largest cement factory in Pakistan. It was setup in 1956 as a joint collaboration between the West Pakistan Industrial Development Corporation and the government of Canada. It is strategically located at Daudkhel (District Mianwali), which is an area rich in raw materials required for the production of cement. Kohinoor acquired the ownership and management of maple Leaf Cement under the privatization policy of the government of Pakistan in 1992. Presently Kohinoor Textile Mills is the holding company for Maple Leaf Cement.
(Source: Internet)
ENVIRONMENTAL ANALYSIS
A. The Marketing Environment
Competitive Forces
There are almost 27 cement Manufacturers in the market , some of them are Askari
Cement , Bestway Cement , Cherat Cement , Dandot Cement ,Dewan Hattar Cement ,
DG Khan Cement , Fauji Cement , Fecto Cement , Gharibwal Cement , Kohat Cement ,
Lucky Cement , Mustehkum Cement , Pakistan Cement , Pioneer Cement , Zaman
Cement , Rohri Cement , Al-Abbas Cement , Attock Cement, Dewan Cement , Javedan
Cement , Thatta cement , Zeal Pak Cement .
(Source:
Internet)
The major competitors of Maple Leaf Cement are Lucky Cement, Askari Cement,
Bestway Cement, DG Cement and Pioneer Cement. The Strength of Lucky Cement is its largest capacity and better coverage because of its two plants; one is Pezu and the other in
Karachi. It is the largest manufacturer and exporter in Pakistan. It is the only competitor of Maple Leaf in terms of production capacity. Low quality is its major
Muhammad Abrar Naeem
ID # 081134-061
Date: 25-11-08
Marketing Plan of Maple Leaf Cement
Company Introduction
The Kohinoor Maple Leaf is a reputable and leading manufacturer of textiles and cement.
KMLG comprises of Kohinoor Textile Mills Limited (KTML) and Maple Leaf Cement
Factory Limited (MLCF). Both companies are incorporated in Pakistan and are listed on three stock exchanges if the country.
Maple Leaf Cement is the third largest cement factory in Pakistan. It was setup in 1956 as a joint collaboration between the West Pakistan Industrial Development Corporation and the government of Canada. It is strategically located at Daudkhel (District Mianwali), which is an area rich in raw materials required for the production of cement. Kohinoor acquired the ownership and management of maple Leaf Cement under the privatization policy of the government of Pakistan in 1992. Presently Kohinoor Textile Mills is the holding company for Maple Leaf Cement.
(Source: Internet)
ENVIRONMENTAL ANALYSIS
A. The Marketing Environment
Competitive Forces
There are almost 27 cement Manufacturers in the market , some of them are Askari
Cement , Bestway Cement , Cherat Cement , Dandot Cement ,Dewan Hattar Cement ,
DG Khan Cement , Fauji Cement , Fecto Cement , Gharibwal Cement , Kohat Cement ,
Lucky Cement , Mustehkum Cement , Pakistan Cement , Pioneer Cement , Zaman
Cement , Rohri Cement , Al-Abbas Cement , Attock Cement, Dewan Cement , Javedan
Cement , Thatta cement , Zeal Pak Cement .
(Source:
Internet)
The major competitors of Maple Leaf Cement are Lucky Cement, Askari Cement,
Bestway Cement, DG Cement and Pioneer Cement. The Strength of Lucky Cement is its largest capacity and better coverage because of its two plants; one is Pezu and the other in
Karachi. It is the largest manufacturer and exporter in Pakistan. It is the only competitor of Maple Leaf in terms of production capacity. Low quality is its major