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Marketing Plan of ‘Bashundhara Tissue Industries Ltd’ (Btil)

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Marketing Plan of ‘Bashundhara Tissue Industries Ltd’ (Btil)
Introduction
‘Bashundhara Tissue Industries Ltd’ (BTIL) is currently the largest retailer if tissue paper products in Bangladesh. This company was established at a time when the use of tissue and allied products was not so common. The advent of these items in the domestic market has tangibly transformed personal hygiene standards of the common people. The BTIL plays a vital role as an important import-substitution industry and has recently begun limited exports.
Human Resources Management department plays a vital role to any organization’s success. Now a day, Manpower is considered as a valuable part for the efficient productivity of an organization. But it is very tough & challenging job for efficiently dealing with various manpowers. In This paper, it has been tried to trace out the functions of HR & Administration department of BTIL.

It has been tried to draw out the manpower planning, recruitment, selection, placement, job analysis, performance appraisal, promotion, increment, counseling, grievance handling, handling disciplinary actions, transfer, training & development, industrial relation, salary & wages, leave management, health & safety, facilities for employees & other functions of BTIL. Lastly it has been done SWOT analysis & recommendation for the department.

Objectives
Objectives of this paper are as follows:
 Drawing the functions & features of HRM
 Depicting the contribution of HR & Administration department
 Evaluation the activities of the HR & Administration department of Bashundhara Tissue Industries Ltd (BTIL)

Scope
The scope of this paper is on & around the functions of HR & Admin department of Bashundhara Tissue Industries Ltd (BTIL), Anarpura, Gazaria, Munshigonj. During the internship program for 3 month, it has been closely observed the official environment & activities of this department & it has been gathered knowledge from the officials about the same.

Methodology
This paper is mainly based on primary data.

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