marketing plan on beach view
EXECUTIVE SUMMARY
Parachuting, also known as skydiving, has been around for many years. While some people believe that the sport was invented in the 20th century, there actually has been evidence showing that the sport had been around for a great amount of time before then.
Our business started with a mutual written agreement between five of the partners on 2012 who are Muhammed Nabeel Ashraf, Muhammed Moeed Khan, Noman Badar Siddiqui, Waleed Zafar, and Amon Godfrey. Our total capital invested on this business is PKR. 2 million. Each of us has contributed PKR. 400,000.
The name of our business is Excursions Unlimited (private) Limited. Our business is mainly providing Skydiving with a safe environment with highly trained professionals. We are providing them with all the necessary equipment with trainings from the professional’s which is usually hard to afford individually. We aim to get as many people as possible to experience skydiving for them, in a safe and enjoyable fashion.
As far as our findings there are no companies in Pakistan that are providing skydiving service. As a result we will be the first one to introduce skydiving business and create an industry. This will open opportunities for many other interested entrepreneurs to join this industry. So this can be said that our business will be the first one to create a skydiving industry in Pakistan specifically in Karachi.
We are going to target the people ranging from 18 to 49, both male and female, with a college degree, and a median income of 55,000 or more annually. If the household is a family not just a couple or single person than the income will need to be over 75,000.
We are introducing skydiving services in Karachi, the largest city of Pakistan in size and population of about 15386364 (2010) out of which 75954 persons are our total market or target market. It is the biggest market for such business in Pakistan because it’s the business hub, people can afford such activity and they are
Parachuting, also known as skydiving, has been around for many years. While some people believe that the sport was invented in the 20th century, there actually has been evidence showing that the sport had been around for a great amount of time before then.
Our business started with a mutual written agreement between five of the partners on 2012 who are Muhammed Nabeel Ashraf, Muhammed Moeed Khan, Noman Badar Siddiqui, Waleed Zafar, and Amon Godfrey. Our total capital invested on this business is PKR. 2 million. Each of us has contributed PKR. 400,000.
The name of our business is Excursions Unlimited (private) Limited. Our business is mainly providing Skydiving with a safe environment with highly trained professionals. We are providing them with all the necessary equipment with trainings from the professional’s which is usually hard to afford individually. We aim to get as many people as possible to experience skydiving for them, in a safe and enjoyable fashion.
As far as our findings there are no companies in Pakistan that are providing skydiving service. As a result we will be the first one to introduce skydiving business and create an industry. This will open opportunities for many other interested entrepreneurs to join this industry. So this can be said that our business will be the first one to create a skydiving industry in Pakistan specifically in Karachi.
We are going to target the people ranging from 18 to 49, both male and female, with a college degree, and a median income of 55,000 or more annually. If the household is a family not just a couple or single person than the income will need to be over 75,000.
We are introducing skydiving services in Karachi, the largest city of Pakistan in size and population of about 15386364 (2010) out of which 75954 persons are our total market or target market. It is the biggest market for such business in Pakistan because it’s the business hub, people can afford such activity and they are
References: Economic survey of Pakistan Express Tribune Wikipedia.org Ministry of Population, Pakistan Ehow.com