Marketing Plan - Playstation 4
UoB No 12001015 2
Table of Contents
1 2 Executive Summary............................................................................................................3 Situation Analysis...............................................................................................................4 2.1 Internal Environment...................................................................................................4 General.................................................................................................................4 SWOT Analysis ...................................................................................................6 Predecessor Analysis ...........................................................................................7
2.1.1 2.1.2 2.1.3 2.2
External Analysis ........................................................................................................8 PESTL Analysis...................................................................................................8 Porter’s Five Forces ...........................................................................................10
2.2.1 2.2.2 2.3 3
Target Consumer .......................................................................................................16
Marketing Mix .................................................................................................................18 3.1 3.2 3.3 3.4 Product Specifications...............................................................................................18 Pricing .......................................................................................................................20 Distribution................................................................................................................21 Promotion ..................................................................................................................22 Logo &
Table of Contents
1 2 Executive Summary............................................................................................................3 Situation Analysis...............................................................................................................4 2.1 Internal Environment...................................................................................................4 General.................................................................................................................4 SWOT Analysis ...................................................................................................6 Predecessor Analysis ...........................................................................................7
2.1.1 2.1.2 2.1.3 2.2
External Analysis ........................................................................................................8 PESTL Analysis...................................................................................................8 Porter’s Five Forces ...........................................................................................10
2.2.1 2.2.2 2.3 3
Target Consumer .......................................................................................................16
Marketing Mix .................................................................................................................18 3.1 3.2 3.3 3.4 Product Specifications...............................................................................................18 Pricing .......................................................................................................................20 Distribution................................................................................................................21 Promotion ..................................................................................................................22 Logo &
Bibliography: Böhm, A. (2008). The Swot Analysis. NorderStedt: GRIN Verlag. Odies C. Ferrell, M. D. (2011). Marketing Strategy 5th Edition. Mason, Ohio: Ceneage Learning. The Hollywood Reporter. (1994). Sony latest to toss hat in vid game arena. Los Angeles, California: (Hollywood Reporter, Inc.