MARKETING PLAN PROJECT

MARKETING PRINCIPLES (MKTG 3010)
MARKETING PLAN PROJECT

Dear students,
Set up a team of 4 to 5 students. Select a company producing Shariah-compliant products in an industry of your choice. Develop a new product/product line for the company and prepare the MARKETING PLAN. You may find various marketing plan sample, one of which you can refer to the textbook (Lamb, Hair & McDaniel), Appendix A*. Generally a marketing plan should cover these elements:
I. Company Background
II. Business Mission
III. Situation Analysis
A. Industry Analysis
Trends
Competitors
B. SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
IV. Marketing Objectives
V. Marketing Strategies
A. Target Market Strategy
B. Marketing Mix Strategy
Product
Price
Place/Distribution
Promotion
VI. Summary
Please follow the following report format:
Cover
Table of Content
Marketing Plan Content
Appendix, if any
Layout (formal font, size 11 or 12, 1,5 spacing, justified)

* For further guidance you can draft your report using marketing plan spreadsheet in your CourseMate.
Presentation will be in week 13 and 14 (8th to 19th December). Report is due on the presentation day.