Marketing Plan - Real Estate
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Marketing Plan on: Hallmark –Zaviera
An Exclusive Lifestyle Apartment
[pic]
Prepared by:
Leena Jadhav (115)
Trishna Malik (82)
Arati Padwal (90)
Brindal Kothari (79)
Table of Contents
Introduction: 3
About Hallmark Infrastructures 3
The Management Team 4
Hallmark, as a Group 4
Vision 4
Mission 5
Hallmark’s Specialty 5
Projects 5
Real Estate Industry at Chennai - Overview 6
Growth Stimulators: 7
SWOT Analysis of Hallmark - Zaviera 9
PESTEL Analysis for Zaviera 10
Seven P’s of Marketing for Zaviera 12
Segmentation, Targeting and Positioning - Zaviera 16
Financial Analysis of Zaviera 17
Cost Structure of Zaviera 19
Marketing and Advertisement Cost 20
Conclusion 22
Introduction:
Zaviera, an exclusive lifestyle apartments by Hallmark Infrastructures situated in Chennai. "Zaviera" is an unique project as it is surrounded by some of the top Companies near Mahindra World City including Infosys, Mindtree, Mastek, Wipro, BMW, TVS, Ascendas, Ford, Nissan, Renault, Ucal, Elforge, Appollo Tyres, Iprings, Audco, Visteon Valeo, Triumph and the list goes on. "Zaviera" is the only project of this nature in the vicinity where people can walk to their work.
Spread in 1.74 acres near the Mahindra World City. At Zaviera, each and every apartment is designed to accommodate luxurious living with comfortable space. Care has been taken to avoid the common wall between apartments, thus, making a life style apartment exclusive in its own way.
The focus has been on providing a conductive neighborhood ambience accentuated with clean landscapes along the extent of the site. The recreational zones have been created along the periphery while the Club House formed the core of the master plan. The apartments have been designed to exude a feeling of spaciousness while maintaining cross ventilation patterns. The blocks were left uncluttered with each core opening out only into four apartments. The
Marketing Plan on: Hallmark –Zaviera
An Exclusive Lifestyle Apartment
[pic]
Prepared by:
Leena Jadhav (115)
Trishna Malik (82)
Arati Padwal (90)
Brindal Kothari (79)
Table of Contents
Introduction: 3
About Hallmark Infrastructures 3
The Management Team 4
Hallmark, as a Group 4
Vision 4
Mission 5
Hallmark’s Specialty 5
Projects 5
Real Estate Industry at Chennai - Overview 6
Growth Stimulators: 7
SWOT Analysis of Hallmark - Zaviera 9
PESTEL Analysis for Zaviera 10
Seven P’s of Marketing for Zaviera 12
Segmentation, Targeting and Positioning - Zaviera 16
Financial Analysis of Zaviera 17
Cost Structure of Zaviera 19
Marketing and Advertisement Cost 20
Conclusion 22
Introduction:
Zaviera, an exclusive lifestyle apartments by Hallmark Infrastructures situated in Chennai. "Zaviera" is an unique project as it is surrounded by some of the top Companies near Mahindra World City including Infosys, Mindtree, Mastek, Wipro, BMW, TVS, Ascendas, Ford, Nissan, Renault, Ucal, Elforge, Appollo Tyres, Iprings, Audco, Visteon Valeo, Triumph and the list goes on. "Zaviera" is the only project of this nature in the vicinity where people can walk to their work.
Spread in 1.74 acres near the Mahindra World City. At Zaviera, each and every apartment is designed to accommodate luxurious living with comfortable space. Care has been taken to avoid the common wall between apartments, thus, making a life style apartment exclusive in its own way.
The focus has been on providing a conductive neighborhood ambience accentuated with clean landscapes along the extent of the site. The recreational zones have been created along the periphery while the Club House formed the core of the master plan. The apartments have been designed to exude a feeling of spaciousness while maintaining cross ventilation patterns. The blocks were left uncluttered with each core opening out only into four apartments. The