Marketing Plan Satisfied Travel Fin hellip 
Marketing plan for “Die Port van Cleve, Amsterdam”
Commissioner: Die Port van Cleve – Aeon Plaza Hotels
Supervisor: Tijs van Es
Project members:
Preface
Aeon Plaza Hotels has requested this Marketing Plan to determine which changes and marketing activities have to be executed in order to sell 500 nights of their Hotel 'Die Port van Cleve ' in the Chinese market. Aeon Plaza has assigned the students of the first year leisure and tourism management of NHTV University of Applied Science to fulfill this task on their behalf. Therefore, the consultancy 'Satisfied Travel ' was founded by a group of four students, namely, Valeska Oudhof, Kim Schouwenaar, Tina Peters and Paul Mooren.
All together, Satisfied Travel would like to thank Aeon Plaza and the NHTV in Cooperation for this opportunity to apply the gained knowledge to a real project. Furthermore, the lecturers Maike van Breda, Rob Simons, Herman Lier and Carl Grefkens, who provided the group with the knowledge and theory needed to fulfill the assignment, are thanked.
A special thank shall be given to Mr. Tijs van Es who operated as a supervisor throughout the project 's duration. He helped Satisfied Travel to apply their new knowledge to other cases and supervised them to meet the requirements of the assignment.
Table of content
Summary 4
Introduction 5
1 Internal Analysis 6
1.1 Promotion 6
1.2 Product 6
1.3 Place 7
1.4 Price 8
2 Micro Analysis 10
2.1 Customers 10
2.2 Distributors 11
2.3 Suppliers 13
2.4 Competitors 13
2.4.1 Direct competitors 13
2.4.2 Close competitors 14
2.4.3 Indirect competitors 14
3 Macro Analysis 15
3.1 Political 15
3.1.1 Political environment 15
3.2 Economical 17
3.2.1 Economic Growth 17
3.2.2 Unemployment rate 17
3.2.3 Exchange rates 17
3.2.4 Interest rates 18
3.2.5 Taxation system 18
3.3 Social 18
3.3.1 Demographic forces 18
3.3.2 Cultural forces 19
3.3.3 Corporate social responsibility and marketing ethics 19
3.3.4 The consumer movement 20
3.4 Technological 20
3.5
Commissioner: Die Port van Cleve – Aeon Plaza Hotels
Supervisor: Tijs van Es
Project members:
Preface
Aeon Plaza Hotels has requested this Marketing Plan to determine which changes and marketing activities have to be executed in order to sell 500 nights of their Hotel 'Die Port van Cleve ' in the Chinese market. Aeon Plaza has assigned the students of the first year leisure and tourism management of NHTV University of Applied Science to fulfill this task on their behalf. Therefore, the consultancy 'Satisfied Travel ' was founded by a group of four students, namely, Valeska Oudhof, Kim Schouwenaar, Tina Peters and Paul Mooren.
All together, Satisfied Travel would like to thank Aeon Plaza and the NHTV in Cooperation for this opportunity to apply the gained knowledge to a real project. Furthermore, the lecturers Maike van Breda, Rob Simons, Herman Lier and Carl Grefkens, who provided the group with the knowledge and theory needed to fulfill the assignment, are thanked.
A special thank shall be given to Mr. Tijs van Es who operated as a supervisor throughout the project 's duration. He helped Satisfied Travel to apply their new knowledge to other cases and supervised them to meet the requirements of the assignment.
Table of content
Summary 4
Introduction 5
1 Internal Analysis 6
1.1 Promotion 6
1.2 Product 6
1.3 Place 7
1.4 Price 8
2 Micro Analysis 10
2.1 Customers 10
2.2 Distributors 11
2.3 Suppliers 13
2.4 Competitors 13
2.4.1 Direct competitors 13
2.4.2 Close competitors 14
2.4.3 Indirect competitors 14
3 Macro Analysis 15
3.1 Political 15
3.1.1 Political environment 15
3.2 Economical 17
3.2.1 Economic Growth 17
3.2.2 Unemployment rate 17
3.2.3 Exchange rates 17
3.2.4 Interest rates 18
3.2.5 Taxation system 18
3.3 Social 18
3.3.1 Demographic forces 18
3.3.2 Cultural forces 19
3.3.3 Corporate social responsibility and marketing ethics 19
3.3.4 The consumer movement 20
3.4 Technological 20
3.5
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