marketing plan (simple example)
1.0 EXECUTIVE SUMMARY
This marketing plan consists of the whole planning for launching our new product which is Safi For Men. Safi For Men concern of the men consumers who really care about their appearance or well known as metrosexual guys. In this marketing plan, we provide the information included the company description, strategic focus and plan, SWOT analysis, industry analysis, competitor analysis, consumer analysis, product-market focus, marketing program as well as marketing budget planning. In the end of this marketing plan, we provide a few pictures of our new products as the appendices.
2.0 COMPANY DESCRIPTION
Safi was founded in 2011 started to lead the Halal brand which consists of a unique and comprehensive range of skincare, personal care and toiletry products developed exclusively to meet the needs of modern Muslim women and men. Made with the finest natural ingredients that conform to Syarak requirements and certified HALAL by a stringent independent body - JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM), SAFI is firmly steeped in Muslims traditions with products that are alcohol and gluten-free.
Safi is manufactured in ISO and “Good Manufacturing Practice” (GMP) certified production facilities. Safi endeavours to provide the best quality products to meet the growing needs of our consumers. To ensure product quality, consistency and flexibility of supply, Safi are manufactured 100% in factories located in Malaysia. All Safi 's products conform to international standards, including Federal Drug Authority (FDA), European Economic Community (EEC)/COLIPA, the British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA).
Safi had succeeded in marketing their products include skin care and personal care such as toothpaste and fragrance. The latest one is Safi Shayla which targeted to female consumer who are wearing scarves.
3.0 STRATEGIC FOCUS AND
This marketing plan consists of the whole planning for launching our new product which is Safi For Men. Safi For Men concern of the men consumers who really care about their appearance or well known as metrosexual guys. In this marketing plan, we provide the information included the company description, strategic focus and plan, SWOT analysis, industry analysis, competitor analysis, consumer analysis, product-market focus, marketing program as well as marketing budget planning. In the end of this marketing plan, we provide a few pictures of our new products as the appendices.
2.0 COMPANY DESCRIPTION
Safi was founded in 2011 started to lead the Halal brand which consists of a unique and comprehensive range of skincare, personal care and toiletry products developed exclusively to meet the needs of modern Muslim women and men. Made with the finest natural ingredients that conform to Syarak requirements and certified HALAL by a stringent independent body - JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM), SAFI is firmly steeped in Muslims traditions with products that are alcohol and gluten-free.
Safi is manufactured in ISO and “Good Manufacturing Practice” (GMP) certified production facilities. Safi endeavours to provide the best quality products to meet the growing needs of our consumers. To ensure product quality, consistency and flexibility of supply, Safi are manufactured 100% in factories located in Malaysia. All Safi 's products conform to international standards, including Federal Drug Authority (FDA), European Economic Community (EEC)/COLIPA, the British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA).
Safi had succeeded in marketing their products include skin care and personal care such as toothpaste and fragrance. The latest one is Safi Shayla which targeted to female consumer who are wearing scarves.
3.0 STRATEGIC FOCUS AND
References: Barker, C. (2013). Euromonitor Analyst Identifies Key Male Skin Care Trends retrieved from http://www.cosmeticsdesign-asia.com Bryant, S. (2013). More Men Adopting Skin Care Habits retrieved from http://www.ad-ology.com Euromonitor International (2012). Men 's Changing Beauty Habits retrieved from http://blog.euromonitor.com Kanlian, S. (2006). Courting The Male Consumer retrieved from http://www.beautypackaging.com/ Sarah, M. (2009). Comparison of Camel, Cow, Goat and Buffalo Milk retrieved from http://www.sarahmelamed.com Tyrimou, N. (2014). Beauty Innovation Round-Up April 2014 retrieved from http://www.portal.euromonitor.com