Marketing Plan Tanduay Ice
University of Santo Tomas
College of Commerce and Business Administration
A Marketing Plan for
Tanduay Jell-O Shots
Submitted to The Marketing Department
In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management
By: Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N.
4M7
June 2012
ii
APPROVAL SHEET
This Marketing Plan for
Tanduay Jell-O Shots
Prepared and submitted by: Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N.
has been approved and accepted as partial fulfillment of the requirements for the Degree of Bachelor of Science in Business Administration, Major in Marketing Management.
__________________________ Prof. Real So Adviser
Approved by the Panel on Oral Examination with a grade of _____ on _____________________________.
_________________________ Examiner
_________________________ Examiner
______________________________________ Asst. Prof. Ma. Paula Joan Tiongco-Bautista Chair, Department of Business Administration
iii
CERTIFICATE OF ORIGINALITY
We hereby declare that this submission is our own work. To the best of our knowledge and belief, it contains no material previously published or written by another/other person(s), nor material to which a substantial extent has been accepted for award of any other degree or diploma of a university or other institute of learning, except where due acknowledgment is made in the text.
We also declare that the intellectual content of this Marketing Plan is the product of our own work, even though we may have received assistance from others on style, presentation, and language expression.
Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N. (Candidates) Date: ____________________
Prof. Real So Adviser Date: ____________________
v
TABLE OF CONTENTS Page Title Page
College of Commerce and Business Administration
A Marketing Plan for
Tanduay Jell-O Shots
Submitted to The Marketing Department
In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management
By: Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N.
4M7
June 2012
ii
APPROVAL SHEET
This Marketing Plan for
Tanduay Jell-O Shots
Prepared and submitted by: Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N.
has been approved and accepted as partial fulfillment of the requirements for the Degree of Bachelor of Science in Business Administration, Major in Marketing Management.
__________________________ Prof. Real So Adviser
Approved by the Panel on Oral Examination with a grade of _____ on _____________________________.
_________________________ Examiner
_________________________ Examiner
______________________________________ Asst. Prof. Ma. Paula Joan Tiongco-Bautista Chair, Department of Business Administration
iii
CERTIFICATE OF ORIGINALITY
We hereby declare that this submission is our own work. To the best of our knowledge and belief, it contains no material previously published or written by another/other person(s), nor material to which a substantial extent has been accepted for award of any other degree or diploma of a university or other institute of learning, except where due acknowledgment is made in the text.
We also declare that the intellectual content of this Marketing Plan is the product of our own work, even though we may have received assistance from others on style, presentation, and language expression.
Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N. (Candidates) Date: ____________________
Prof. Real So Adviser Date: ____________________
v
TABLE OF CONTENTS Page Title Page