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Marketing Planning

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Marketing Planning
|TERM PAPER – MARKETING PLANNING |
|MKTG 6120 MARKETING MANAGEMENT |
|INSTRUCTOR : ASSOCIATE PROFESSOR DR. WAN JAMALIAH WAN JUSOH |
| |
| |
| |
|SITI SALSAH BINTI DOLLAH G0835462 |
|09/28/2010 |
| |

|TABLE OF CONTENTS | |PAGE |
| | | |
| | | |
|Why is it so important for marketing managers, when engaged in marketing | | |
|planning to successfully deal with both Marketing (big letter M) and | | |
|marketing (small letter m) elements? | |3 |
|What would be the likely negative outcome if a marketing plan paid a lot | | |
|of attention to strategies and little attention to tactics? | | |
|
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