marketing plans
Competitive advantages held by Samsung and Apple Corporations
Table of contents
1. Introduction 2
2. Body 2
3. Conclusion 7
References 10
1. Introduction
Samsung and Apple Corporations are two main popular mobile brands in the worldwide market nowadays. The essence of battles between Apple and Samsung is a battle of technologies. Both companies compete for technical innovation and aim at providing the most practical and convenient mobile software to entertain consumers around the world (Harriet, 2012). Being two most popular mobile phone brands, both Apple and Samsung hold some competitive advantages over each other, which will be demonstrated in this essay. First of all, competitive advantages held by Apple will be demonstrated. Secondly, competitive advantages held by Samsung will be illustrated. Afterwards, by comparing their competitive advantages, I can conclude what these two companies are lacking and how they should catch up with each other in order to achieve sustainable development in the future. Finally, this essay will end with some suggestions for Apple and Samsung to become more competitive in the electronic industry.
2. Body
According to David (2011), one main competitive advantage held by Apple Corporation is that Apple manufactures multiple products and integrates all its products under one brand--Apple. In order to dominate the market more profoundly, Apple has provided iPhones, iPads, Mac computers and other accessories (David, 2011). Currently, having an iPhone represents one’s social status and consumers who purchase iPhone products mostly seek for satisfaction of their vanity. People surrounding them are using Apple mobiles; therefore, they will try their best to get one too. However, it is argued that this competitive advantage may wane in the future with increasing emerging of various new smart phones manufactured by Blackberry, Samsung, and so on.
Besides iPhones, Apple
Table of contents
1. Introduction 2
2. Body 2
3. Conclusion 7
References 10
1. Introduction
Samsung and Apple Corporations are two main popular mobile brands in the worldwide market nowadays. The essence of battles between Apple and Samsung is a battle of technologies. Both companies compete for technical innovation and aim at providing the most practical and convenient mobile software to entertain consumers around the world (Harriet, 2012). Being two most popular mobile phone brands, both Apple and Samsung hold some competitive advantages over each other, which will be demonstrated in this essay. First of all, competitive advantages held by Apple will be demonstrated. Secondly, competitive advantages held by Samsung will be illustrated. Afterwards, by comparing their competitive advantages, I can conclude what these two companies are lacking and how they should catch up with each other in order to achieve sustainable development in the future. Finally, this essay will end with some suggestions for Apple and Samsung to become more competitive in the electronic industry.
2. Body
According to David (2011), one main competitive advantage held by Apple Corporation is that Apple manufactures multiple products and integrates all its products under one brand--Apple. In order to dominate the market more profoundly, Apple has provided iPhones, iPads, Mac computers and other accessories (David, 2011). Currently, having an iPhone represents one’s social status and consumers who purchase iPhone products mostly seek for satisfaction of their vanity. People surrounding them are using Apple mobiles; therefore, they will try their best to get one too. However, it is argued that this competitive advantage may wane in the future with increasing emerging of various new smart phones manufactured by Blackberry, Samsung, and so on.
Besides iPhones, Apple
References: Administrator, (2012)"What Samsung 's success means for Apple" Available at: http://www.investopedia.com/financial-edge/0512/what-samsungs-success-means-for-apple.aspx (Accessed on 4 November 2013) David, M., (2011)"Apple 's competitive advantage: Multiple products that integrate as one" Available at: http://www.ibtimes.com/apples-competitive-advantage-multiple-products-integrate-one-300605 (Accessed on 4 November 2013) Gavrity, (2012)"Samsung: supply chain-driven leadership" Available at: http://mitchellosak.com/2012/06/01/samsung-supply-chain-driven-leadership/ (Accessed on 4 November 2013) Harriet, A., (2012)"Apple vs http://www.telegraph.co.uk/technology/apple/9498879/Apple-vs-Samsung-battle-of-the-technology-giants.html (Accessed on 4 November 2013) Jessica, E.L., Lorraina, L., Juro, O., (2013)"Apple finds it difficult to divorce Samsung" Available at: http://online.wsj.com/news/articles/SB10001424127887324682204578513882349940500 (Accessed on 4 November 2013) Tim, W., (2013)"Why Samsung beats Apple or perhaps vice versa" Available at: http://www.forbes.com/sites/timworstall/2013/09/09/why-samsung-beats-apple-or-perhaps-vice-versa/ (Accessed on 4 November 2013) Zach, E., (2013)"The biggest advantage Samsung has over Apple and other Smartphone vendors" Available at: http://news.yahoo.com/biggest-advantage-samsung-over-apple-other-smartphone-vendors-155028740.html (Accessed on 4 November 2013)