marketing plans of pamper baby diaper

A successful marketing is the ability of a company to execute plans for conception, launch, pricing, promotion, and distribution of a product or service to satisfy both; the target customers' needs as well as organization's goals. Thus, managing the market of a product requires significant decision making with regards to identifying the target market, assessing its positioning in the minds of consumers, designing suitable pricing policy, and ensuring availability of the product to all the customer segments.
Our objectives are to rebuild the brand and gain greater market share. we suggest that the company should carry out more promotion rather than dropping the price. The ways used are by advertising through different mediums in order to create customers' brand awareness and loyalty towards our products and to increase our sales volume.

For the first year, Procter and Gamble will be focusing on competitive advertising where Pampers is able to point out their special features, uses and advantages relative to competing brands. In the long run, Procter and Gamble are also planning to reach agreements with hospitals where doctors and nurses are encouraged to use our products for new born babies. With this, we can indirectly attract parents' attention and this leads to quality convincing and brand loyalty throughout all the stages of babies growth, be it with doctors' advise or just sharing stories among other parents.
The 4-Level of Prizes is another promotion strategy that we are strongly convinced on. Customers are physcologically driven to keep buying Pampers' products in order to accumulate points and redeem prizes.
In the view of product innovation, we Pampers are going to improve our products by offering a wider range of sizes, thicker in breath and eco friendly diapers.
For example, due to the increase in the customer’s awareness of the environment, Pampers will market green diapers where each product line is developed to the stage of a baby toddler’s