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Marketing Ppt
PROJECT REPORT
OPERATIONS MANAGEMENT

GUIDED BY: PRESENTED BY:
Prof. T.T.NIRANJAN NITIN BANSAL 129278039
RANJAN SAHU 129278041
ROHIT MANGAL 129278053
SAURABH SINHA 129278057

Project Report On | | | | Taxonomy of Implementation Problems in VMI |

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Contents

Executive summary 3 Introduction 4 Under the typical business model: 4 Vendor Managed Inventory model: 4 Consignment Inventory: 4 Vendor Managed Inventory and Stakeholder’s Challenges 5 Challenges faced in implementation of Vendor Managed Inventory 7 Analysis of Cases of implementing Vendor Managed Inventory 9 Conclusion 11 References 12

Executive summary
The goal of Vendor Managed Inventory is to provide a mutually beneficial relationship where both sides Customer and Vendor will be able to control the availability and flow of goods more smoothly and accurately.
In VMI a manufacturer or distributor assumes the role of inventory planning for the customer. Extensive information sharing is required so that the manufacturer/distributor can maintain a high degree of visibility of its goods at the customer’s location. Instead of the customer reordering when its supply has been exhausted, the supplier is responsible for replenishing and stocking the customer at appropriate levels. Wal-Mart has mastered VMI and is the company against which many other organizations benchmark themselves.
This report covers various issues that are to be considered to implement the Vendor Managed Inventory. It is realized in the report that several risks are to be considered while executing VMI. The proper analysis is done in seeking the scenarios where one issue becomes a key factor in deciding to implement VMI or not. Both Marketers and Distributors have their own issues to challenge the implementation of VMI. Focus of the report is to determine taxonomy of implementation problems in VMI.

Introduction
A means of optimizing Supply Chain performance in which



References: Williams, M. (1998). Making Consignment and Vendor-Managed Inventory Work For You. APICSInternational Conference. Schreibfeder, J. (1997). Vendor Managed Inventory: there’s more to it than just sell products. Effective Inventory.com Collaborative Planning, Forecasting, and Replenishment Committee. (1998) Jointly Managed Inventory Approach Provides a Lower Level of Detail. CPFR.Org http://www.scm.ethz.ch/publications/Practitioner_publications/Niranjan_etal_2011_Are_you_ready_for_VMI.pdf http://www.emeraldinsight.com/journals.htm?articleid=1620974&show=abstract http://openarchive.cbs.dk/handle/10398/8229 http://www.supplyon.com/vendor-managed-inventory_at_zf.html http://www.industryweek.com/procurement/vendor-managed-inventory-size-matters

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