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Marketing Ppt.
Marketing Management – 1 Group Presentation on

Breaker TE1000AVR

Group - 6

www.hilti.com

IIML, Noida, WMP, Term-3 | Group-6 | MM-1

1

Contents
• • • • About Hilti Product Categories • TE 1000-AVR breaker SWOT Analysis of the product Pricing

• •

Competition • New product launches by Hilti (TE 1500) Final analysis • Cost Analysis & Cost comparison • Value Proposition w.r.t. Positioning • Challenges with the existing market • Major concerns/challenges we need to address Feedback

•

www.hilti.com

IIML, Noida, WMP, Term-3 | Group-6 | MM-1

2

About Hilti
• Headquartered in Schann, Liechtenstein (near Switzerland) • In India since 1997, an ISO 9001 company, with over 400 people • Constantly strive to change the way construction is done in India • Bringing world class state-of-art technology • At your door step • Providing sound technical advice/

• Develops, manufactures, and markets products for the construction and building maintenance industries, primarily to the professional end-user • Products: • Primarily - Hammer drills, firestops, & installation systems
• cordless electric drills, heavy angle drills, laser levels, power saws, and fasteners • Known for Power tools and firestops www.hilti.com IIML, Noida, WMP, Term-3 | Group-6 | MM-1

3

Product Categories
• Measuring systems • Drilling & Demolition Systems • TE 1000-AVR breaker • Cordless & Cutting Systems • Diamond Drilling & Cutting Systems

• Screw fastening Systems • Direct Fastening Systems
• Anchor Systems • Firestop & Foam Systems

www.hilti.com

IIML, Noida, WMP, Term-3 | Group-6 | MM-1

4

TE 1000-AVR breaker
• Applications • Demolition of conrete and masonry, working at floor level or below waist level for professionals from civil, electrical, plumbing, waterproofing, rennivation & demolition trade • Removal of tiles, back fill (eg. Soil, cinder) & old coatings from floor • Roughening of concrete floor surfaces (bushing) before application of
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