Marketing Practice of Silk Product
Marketing Practice of Silk Product
Product
"Marketing mix is a combination of the four elements products, price structure, distribution system, and promotion activities-used to satisfy the needs of an organization 's target markets and, at same time, achieve its marketing objectives", Marketer 's success depends on right implementation of this marketing mix. If there is any problem in marketing mix it requires finding out this problem and solution. Researcher has find out the problem of marketing mix elements in silk products marketing.
Product is a set of tangible and intangible attribute including packaging, color, price, quality and brand plus the seller 's services and reputation. A product may be a good, service, place, person or idea, ' There are several types of product are produced by Silk like Panjabi, Shirt, Saree & Three piece etc.
Products available in the silk industry Table 1
|Name of the company |Products |
|Douel Silk |Panjabi, Shirt, Saree & Three piece |
|Sopura Silk |Panjabi, Shirt, Saree & Three piece |
|Usha Silk |Panjabi, Saree & Three piece |
Source: Survey data
Product line
According to Philip Kotlar, “A product line is a group of products that are closely related because they perform a similar function and sold to the same customer groups are marketed through the same channels are fall within given price range.”
Sopura Silk Mills Ltd. has three products lines-
Product lines
Table-2
|Line A |Ladies items |
|Line B
Product
"Marketing mix is a combination of the four elements products, price structure, distribution system, and promotion activities-used to satisfy the needs of an organization 's target markets and, at same time, achieve its marketing objectives", Marketer 's success depends on right implementation of this marketing mix. If there is any problem in marketing mix it requires finding out this problem and solution. Researcher has find out the problem of marketing mix elements in silk products marketing.
Product is a set of tangible and intangible attribute including packaging, color, price, quality and brand plus the seller 's services and reputation. A product may be a good, service, place, person or idea, ' There are several types of product are produced by Silk like Panjabi, Shirt, Saree & Three piece etc.
Products available in the silk industry Table 1
|Name of the company |Products |
|Douel Silk |Panjabi, Shirt, Saree & Three piece |
|Sopura Silk |Panjabi, Shirt, Saree & Three piece |
|Usha Silk |Panjabi, Saree & Three piece |
Source: Survey data
Product line
According to Philip Kotlar, “A product line is a group of products that are closely related because they perform a similar function and sold to the same customer groups are marketed through the same channels are fall within given price range.”
Sopura Silk Mills Ltd. has three products lines-
Product lines
Table-2
|Line A |Ladies items |
|Line B