Marketing Principle
Table of content
Acknowledgment:
I dedicate my assignment to my Respectable Parents and Teachers and thankful to them for being helpful throughout my assignment work. I am also thankful to Author’s for their theories which made my work easy.
Research Method:
While I was writing my assignment, I got help from different website. So my assignment is based on Secondary Research Method.
To: Senior Management of nestle Pakistan
From: Brand manager of Dairy Division of Nestle Pakistan
Date:
I have been asked to prepare a complete marketing report for senior management to help them to understand the core of marketing mix, and to evaluate the benefits and costs of marketing orientation of Nestle Dairy Flavored Milk shakes.
Task 1
Nestlé:
Nestlé is a Swiss multinational food and beverage company headquartered in Vevey,
Switzerland. On the basis of revenues Nestle is the largest food company in the world.
Nestles Product line includes a wide range of products e.g.
Baby food
Bottled water
Breakfast cereals
Coffee
Confectionery
Dairy products
Ice cream
Pet foods
Snacks
Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A., the Company has it’s headquarter in Lahore and has set up four different production facilities in different cities across the country. Two of its factories are in Sheikhupura and Kabirwala, and both of these are multi product factories. The other two facilities are in Karachi and Islamabad and these production facilities produce bottled water only. Nestlé has a vast sales and distribution network throughout the country, which accompanied by Nestlé‘s highly effect marketing campaigns and strategies helps the company ensures that its products are available to consumers at all the time and in all the targeted areas across the country.
Dairy Division of Nestlé Pakistan:
Nestlé Pakistan has played a significant role in ensuring the modernization of the dairy sector of Pakistan. Nestlé is by large the most dominant player in
Acknowledgment:
I dedicate my assignment to my Respectable Parents and Teachers and thankful to them for being helpful throughout my assignment work. I am also thankful to Author’s for their theories which made my work easy.
Research Method:
While I was writing my assignment, I got help from different website. So my assignment is based on Secondary Research Method.
To: Senior Management of nestle Pakistan
From: Brand manager of Dairy Division of Nestle Pakistan
Date:
I have been asked to prepare a complete marketing report for senior management to help them to understand the core of marketing mix, and to evaluate the benefits and costs of marketing orientation of Nestle Dairy Flavored Milk shakes.
Task 1
Nestlé:
Nestlé is a Swiss multinational food and beverage company headquartered in Vevey,
Switzerland. On the basis of revenues Nestle is the largest food company in the world.
Nestles Product line includes a wide range of products e.g.
Baby food
Bottled water
Breakfast cereals
Coffee
Confectionery
Dairy products
Ice cream
Pet foods
Snacks
Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A., the Company has it’s headquarter in Lahore and has set up four different production facilities in different cities across the country. Two of its factories are in Sheikhupura and Kabirwala, and both of these are multi product factories. The other two facilities are in Karachi and Islamabad and these production facilities produce bottled water only. Nestlé has a vast sales and distribution network throughout the country, which accompanied by Nestlé‘s highly effect marketing campaigns and strategies helps the company ensures that its products are available to consumers at all the time and in all the targeted areas across the country.
Dairy Division of Nestlé Pakistan:
Nestlé Pakistan has played a significant role in ensuring the modernization of the dairy sector of Pakistan. Nestlé is by large the most dominant player in