Marketing Principle Individual Assignment
MKT3210 MARKETING PRINCIPLES – 1MK1
Matriculation No : I13002661
Name : Tan Zheng Jia
Program : BBUS Bachelor of Business (Hons) - Marketing
Lecture : Mr. Leong Swee Shyong
Faculty of Business, Communication & Law (FOBCAL)
INTI International University
Individual Assignment
.0 Task 1
.1 PETRONAS TV Commercial
PETRONAS Chinese New Year: Old Folks
This TV commercial shows how children these days would go off to their own lives, forgetting their culture, roots and sadly, their family who raised them up to be such fine individuals. This commercial begins with four old folks having dinner and chit chatting together. The old folks started to keep praising about how busy or rich their children are and end up with only one old folk complaining about her son is troublesome that everywhere he goes , he also wants her to follow. Then her son came and fetch her go to Cameron Highland.
The objective of this TV commercial is to remind the young generation to love their family. It shows people and realistic scenery that happened in nowadays society which the youth irresponsible to their older parents. Yet, the great blessing to your family is to love them by spending much time with them and care of them. The way to love your family is not depends on how much money you affordable to spend on them. It is actually depends on how much time you would spend to caring them. The more time you spend together, the better chance you have of sharing quality experiences. Eating meals together, talking about the events of the day, sharing joys and defeats, doing household chores together and spending some evenings popping corn and watching movies are examples of shared activities. This TV commercial also used affective message strategy and emotional appeal because it used an emotion of love of family by to convince consumers that PETRONAS
Matriculation No : I13002661
Name : Tan Zheng Jia
Program : BBUS Bachelor of Business (Hons) - Marketing
Lecture : Mr. Leong Swee Shyong
Faculty of Business, Communication & Law (FOBCAL)
INTI International University
Individual Assignment
.0 Task 1
.1 PETRONAS TV Commercial
PETRONAS Chinese New Year: Old Folks
This TV commercial shows how children these days would go off to their own lives, forgetting their culture, roots and sadly, their family who raised them up to be such fine individuals. This commercial begins with four old folks having dinner and chit chatting together. The old folks started to keep praising about how busy or rich their children are and end up with only one old folk complaining about her son is troublesome that everywhere he goes , he also wants her to follow. Then her son came and fetch her go to Cameron Highland.
The objective of this TV commercial is to remind the young generation to love their family. It shows people and realistic scenery that happened in nowadays society which the youth irresponsible to their older parents. Yet, the great blessing to your family is to love them by spending much time with them and care of them. The way to love your family is not depends on how much money you affordable to spend on them. It is actually depends on how much time you would spend to caring them. The more time you spend together, the better chance you have of sharing quality experiences. Eating meals together, talking about the events of the day, sharing joys and defeats, doing household chores together and spending some evenings popping corn and watching movies are examples of shared activities. This TV commercial also used affective message strategy and emotional appeal because it used an emotion of love of family by to convince consumers that PETRONAS