marketing principles
INTRODUCTION:
Ikea has appeared as a concept in the 1940s in Sweden, but in 1960-1970 Ikea open stores across multiple markets.
IKEA logo colors are yellow and blue, representing Swedish flag colors.
It currently has over 270 stores open in about 38 countries. All Ikea stores are operated under franchise from Inter IKEA Systems BV. (IKEA, 2013)
The product range is very diverse in Ikea stores customers can find home décor products from plants and furniture to toys and whole kitchens. (IKEA, 2013)
The company offers its customers a comprehensive range of services, among them are: delivery, assembly, installation, service sewing children 's services, service planning, return policy and many other. (IKEA, 2013)
Ikea 's mission is to create a better life for more people by offering a larger range of products at the lowest possible prices. The company satisfies all the tastes. (IKEA, 2013)
Ikea has a clear marketing concept, it is the vision of low prices to offer affordable products to more people.
The company has a strategy of product presentation, at least innovative as the products are specially equipped in order to inspire customers in arranging furniture. (IKEA, 2013)
TASK 1.A: Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from your chosen organisation.
In the conception of great marketing specialist, Kotler, "Marketing is a social and managerial process through which individuals and groups of individuals get what they need and want through creating, offering and exchanging products of a particular value" (Kotler, 1997, p.15-17)
Elisabeth Hill and Terry O 'Sullivan believes that marketing "is a business philosophy that sees the customer satisfaction, the key to success in business, and recommends understanding management practices that help identify and solve customer requirements." (Hill, Elisabeth, A 'Sullivan, Terry, 2005, p.12)
Of the two definitions presented shows the
Ikea has appeared as a concept in the 1940s in Sweden, but in 1960-1970 Ikea open stores across multiple markets.
IKEA logo colors are yellow and blue, representing Swedish flag colors.
It currently has over 270 stores open in about 38 countries. All Ikea stores are operated under franchise from Inter IKEA Systems BV. (IKEA, 2013)
The product range is very diverse in Ikea stores customers can find home décor products from plants and furniture to toys and whole kitchens. (IKEA, 2013)
The company offers its customers a comprehensive range of services, among them are: delivery, assembly, installation, service sewing children 's services, service planning, return policy and many other. (IKEA, 2013)
Ikea 's mission is to create a better life for more people by offering a larger range of products at the lowest possible prices. The company satisfies all the tastes. (IKEA, 2013)
Ikea has a clear marketing concept, it is the vision of low prices to offer affordable products to more people.
The company has a strategy of product presentation, at least innovative as the products are specially equipped in order to inspire customers in arranging furniture. (IKEA, 2013)
TASK 1.A: Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from your chosen organisation.
In the conception of great marketing specialist, Kotler, "Marketing is a social and managerial process through which individuals and groups of individuals get what they need and want through creating, offering and exchanging products of a particular value" (Kotler, 1997, p.15-17)
Elisabeth Hill and Terry O 'Sullivan believes that marketing "is a business philosophy that sees the customer satisfaction, the key to success in business, and recommends understanding management practices that help identify and solve customer requirements." (Hill, Elisabeth, A 'Sullivan, Terry, 2005, p.12)
Of the two definitions presented shows the
References: Blythe Jim, 2005, Essentials of Marketing, Prentice Hall Hill, Elisabeth, O’Sullivan, Terry, O’Sullivan, Catherine, 2005, Creative Arts Marketing, second edition 2005 Verstage, Jill, 2005, Marketing, London: ICSA Publishing Ltd IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/gb/en/catalog/products/20187879/ , Accessed: 04 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/gb/en/catalog/products/S19931808/, Accessed: 02 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/gb/en/store/edinburgh/kitchens, Accessed: 04 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_GB/about_ikea/pdf/SCGlobal_IWAYSTDVers4.pdf, Accessed: 05 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_GB/about_ikea/people_and_planet/energy-and-resource.html, Accessed: 09 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_GB/about_ikea/people_and_planet/energy-and-resource.html, Accessed: 02 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_GB/customer_service/ikea_services/kitchen_installation.html, Accessed: 09 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_GB/customer_service/ikea_services/picking_service.html, Accessed: 12 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_GB/customer_service/ikea_services/transport_services.html?icid=gb|itl|20121108|86, Accessed: 12 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_GB/img/local_store_info/edinburgh/kitchentandcsmarch13.pdf, Accessed: 05 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_GB/rooms_ideas/kitchen_howto/EU/plan_your_kitchen_in_3d.html?icid=gb|itl|20121108|75, Accessed: 02 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_GB/virtual_catalogue/online_catalogues.html, Accessed: 05 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_US/about_ikea/the_ikea_way/our_business_idea/our_low_prices.html, Accessed: 04 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/en_US/rooms_ideas/new_lower_price/index.html, Accessed: 02 April 2013 . IKEA, 2013, [ONLINE], Available at : http://www.ikea.com/ms/ro_RO/about_ikea/people_and_planet / energy-and-resource.html, Accessed: 12 April 2013 .