Marketing Principles Assignment
MARKETING PRINCIPLES ASSIGNMENT
Introduction
Part one of the assignment is to discus the macro environmental forces and key trends in personal computer and snack foods industries. Macro environment consists of six larger societal factors that affect the micro environment. The forces are demographic environment, economic, natural environment, technological environment, political environment and cultural environment.
In part two of the assignment has three research situations. Each of the situations will be discussed that what type of data collection method is suitable for it, the reasons for choice and the potential problems. There are three methods of collecting information, mail questionnaires, personal interview and telephone interview, each of them have its advantages and disadvantages.
PART ONE
(a) Personal computer
IBM in New Zealand
IBM - International Business Machines Corporation installed the first computer in New Zealand in the early 1960s. Its operations have grown spectacularly, making IBM the leading Information Technology company in the country with 85 Business Partners dedicated to delivering the 'best solution fit' for its valued customers. (http://www.ibm.com/nz/)
Demographic Environment
It relates to population characteristics calculated using statistics in terms of age, race, size and occupation.
-Age structures
Estimated Resident Population of New Zealand by Sex and Single-Year-of-Age, As At 30 June 2003 (Final)
Age
(Years) Males Females Total
0-4 143,160 136,280 279,440
5-9 150,870 142,310 293,180
10-14 160,210 151,680 311,890
15-19 151,420 144,300 295,720
20-24 141,820 137,340 279,150
25-29 122,180 126,930 249,110
30-34 140,550 153,080 293,630
35-39 146,390 156,890 303,280
40-44 153,260 161,850 315,110
45-49 136,200 140,590 276,790
50-54 123,150 124,560 247,710
55-59 106,900 108,070 214,970
60-64 84,410 86,970 171,380
65-69 66,120 69,690 135,820
70-74 57,520 63,330 120,850
75-79
Introduction
Part one of the assignment is to discus the macro environmental forces and key trends in personal computer and snack foods industries. Macro environment consists of six larger societal factors that affect the micro environment. The forces are demographic environment, economic, natural environment, technological environment, political environment and cultural environment.
In part two of the assignment has three research situations. Each of the situations will be discussed that what type of data collection method is suitable for it, the reasons for choice and the potential problems. There are three methods of collecting information, mail questionnaires, personal interview and telephone interview, each of them have its advantages and disadvantages.
PART ONE
(a) Personal computer
IBM in New Zealand
IBM - International Business Machines Corporation installed the first computer in New Zealand in the early 1960s. Its operations have grown spectacularly, making IBM the leading Information Technology company in the country with 85 Business Partners dedicated to delivering the 'best solution fit' for its valued customers. (http://www.ibm.com/nz/)
Demographic Environment
It relates to population characteristics calculated using statistics in terms of age, race, size and occupation.
-Age structures
Estimated Resident Population of New Zealand by Sex and Single-Year-of-Age, As At 30 June 2003 (Final)
Age
(Years) Males Females Total
0-4 143,160 136,280 279,440
5-9 150,870 142,310 293,180
10-14 160,210 151,680 311,890
15-19 151,420 144,300 295,720
20-24 141,820 137,340 279,150
25-29 122,180 126,930 249,110
30-34 140,550 153,080 293,630
35-39 146,390 156,890 303,280
40-44 153,260 161,850 315,110
45-49 136,200 140,590 276,790
50-54 123,150 124,560 247,710
55-59 106,900 108,070 214,970
60-64 84,410 86,970 171,380
65-69 66,120 69,690 135,820
70-74 57,520 63,330 120,850
75-79
Bibliography: (http://www.stats.govt.nz/domino/external/web/nzstories.nsf/Response/Ethnic+diversity) (http://www.stats.govt.nz/domino/external/pasfull/pasfull.nsf/7cf46ae26dcb6800cc256a62000a2248/4c2567ef00247c6acc256ca80082e726?OpenDocument) (http://www.egain.co.nz/pages/Level2.asp?sectionID=6&pageID=980) (http://www.stats.govt.nz/domino/external/web/prod_serv.nsf/htmldocs/National+Population+Estimates+Tables) Reference: Kotler, Brown, Adam and Armstrong. Marketing 6th Ed (2004). US.