Marketing Principles/ Coca Cola

TABLE OF CONTENTS
Page

INTRODUCTION….............................................................................................................Page 3

Assessment Criteria 1.1.............................................................................................. Page 3-4

Various Elements-

Assessment Criteria: 1.2.............................................................................................Page 4/5

Benefits and Costs-

Assessment Criteria: 2.1............................................................................................Page 5/6

Macro and Micro Environmental Factors-

Assessment Criteria: 2.2................................................................................................Page 7

Segmentation Criteria -

Assessment Criteria: 2.3............................................................................................Page 8/9

Targeting Strategy-

Assessment Criteria: 2.4..............................................................................................Page 10

Buyer Behaviour-

Assessment Criteria: 2.5............................................................................................. Page 11

New Positioning-

MY OVER ALL CONCLUSION: .......................................................................................................................................Page 12
REFERENCE..................................................................................................................Page 13

As stated in the course syllabus, this assignment is designed to explain, evaluate, show and demonstrate how businesses implement the following marketing concepts:

• Markering Cycle
• Marketing Concept
• S.w.o.t analysis
• P.E.S.T Analysis
• Segmentation
• Targeting
• Positioning
• Costs and Benefits

Assessment Criteria 1.1: Explain the various elements of the marketing process

Marketing puts customers at the centre of a firm 's

References: Standard and Poor’s Survey (2002): Beverage Industry Research http://www2.standardandpoors.com/servlet/Satellite?pagename=sp%2FPage%2FSiteSearchResultsPg&l=EN&r=1&b=10&search=site&vqt=coca-cola#Funds