Marketing Print Ad
Perfume Advertisements
Everywhere we look, we tend to find advertisements, whether on TV, billboards, newspapers, magazines, etc. Most of the time companies and businesses have an effective way to grab their consumer’s attention, but in order to do that, companies use several techniques that will allow them to reach out and persuade their customers to purchase their product. Some of these strategies may include, the color of the advertisement, the information put on the advertisement, a celebrity/ role model representing the product or service on the advertisement, etc. Whatever strategy(s) used, usually ends up luring their target market/ consumer into wanting to purchase their product or service.
As I was sifting through the pages of Cosmopolitan, I came across three advertisements that caught my eye, all of which attempt to convince female consumers into purchasing perfume. Two of the print ads include perfume by Dior, while the third contains perfume by Chanel. According to two different blogs, Chanel and Dior are one another’s greatest rivals when it comes down to their perfume lines because they are of similar quality (botoblog.com and fragrantica.com). Both designers started off their fashion careers in Paris, France with Gabrielle Bonheur “Coco” Chanel being the first of the two to launch her business, also known as The House of Chanel in 1909 (um.chanel.com). She was born on August 19th, 1883 in Saumur, France and came from a poor family. Six years after her birth, Gabrielle’s mom passed away, which resulted in her dad leaving her and her four siblings into staying with relatives. While Gabrielle resided with her relatives, she learned how to sew, as well as various sewing techniques, but in order to make money, she worked at a café and was a concert singer where Gabrielle adopted the nickname, Coco (womenhistory.about.com). At that time, Coco met a wealthy military officer who helped finance her new shop in Paris, France in 1909. Her designs
Everywhere we look, we tend to find advertisements, whether on TV, billboards, newspapers, magazines, etc. Most of the time companies and businesses have an effective way to grab their consumer’s attention, but in order to do that, companies use several techniques that will allow them to reach out and persuade their customers to purchase their product. Some of these strategies may include, the color of the advertisement, the information put on the advertisement, a celebrity/ role model representing the product or service on the advertisement, etc. Whatever strategy(s) used, usually ends up luring their target market/ consumer into wanting to purchase their product or service.
As I was sifting through the pages of Cosmopolitan, I came across three advertisements that caught my eye, all of which attempt to convince female consumers into purchasing perfume. Two of the print ads include perfume by Dior, while the third contains perfume by Chanel. According to two different blogs, Chanel and Dior are one another’s greatest rivals when it comes down to their perfume lines because they are of similar quality (botoblog.com and fragrantica.com). Both designers started off their fashion careers in Paris, France with Gabrielle Bonheur “Coco” Chanel being the first of the two to launch her business, also known as The House of Chanel in 1909 (um.chanel.com). She was born on August 19th, 1883 in Saumur, France and came from a poor family. Six years after her birth, Gabrielle’s mom passed away, which resulted in her dad leaving her and her four siblings into staying with relatives. While Gabrielle resided with her relatives, she learned how to sew, as well as various sewing techniques, but in order to make money, she worked at a café and was a concert singer where Gabrielle adopted the nickname, Coco (womenhistory.about.com). At that time, Coco met a wealthy military officer who helped finance her new shop in Paris, France in 1909. Her designs